A fascinating collection of six essays, written for the William Empson Lectures in Oxford, each exploring an aspect of writerly contemplation.

     In Write. Publish. Repeat., bestselling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required. Rather than resting on their laurels in the years since WPR was written, they’ve been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, ten high-profile podcasts, a coordinated staff working behind the scenes, millions of words published and hundreds of thousands of books in the hands of eager readers. In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps — and give you a road map so that you can do it, too. More than “just another self-publishing guide,” this book delves deep into the business behind the success of Platt, Truant, and Wright’s company Sterling & Stone, making it the essential “advanced course” follow up to Write. Publish. Repeat. It explains how to tweak your processes over time while maintaining momentum, wringing more profit out of assets you already have. You’ll learn how to diversify and create more products with less work, generate more money doing what you already do now, and set yourself up so you can build a readership who will support you in the specific ways you intend to evolve. You’ll learn how to grow from a bare-bones, minimum-viable-product business into a slightly larger business or an outright empire — not with massive, flashy (and risky) moves, but by the sustainable magic of incremental growth: small improvements made consistently over time. In this book, Platt, Truant, and Wright give you all the nitty-gritty they’ve learned and implemented since their last nonfiction publishing bestseller. You’ll learn how to “iterate and optimize” the way you handle: • Exclusive versus “going wide” distribution • International and multi-format sales • Advertising and marketing • Optimizing book covers, descriptions, and metadata to increase conversion • Slowly and sustainable building your assistants or contractors, plus outsourcing right • Advanced product funnels, including the changed role of free books • Networking and in-person meet-ups • Workflow management and systems • The writing and pre-writing process so you can “write better faster” • Social media • Podcasting • Crowdfunding - what works and what doesn’t • And much more! This book isn’t for the faint of heart! It’s only for serious “authorpreneurs” who’ve read and internalized the lessons of its predecessor Write. Publish. Repeat. and are ready to kick their businesses up a notch. In Iterate and Optimize, the authors hold nothing back … giving you a true insider’s look at all the details that make Sterling & Stone run. There has never been a “gold rush” or “magic button,” despite the flood of online marketers who want to convince you otherwise.

    You struggle to fit everything in your bag, you get stressed lugging it around, and you pay a fortune in airline luggage fees.The Carry-On Traveller will teach you not only how to lighten your load, but how to pack everything you need into a single carry-on-size bag. You can apply these strategies to any trip, whether you are travelling for a week or a year, to hot or cold climates, alone or with kids.By travelling carry-on only, you’ll save time at airports, avoid wasting money on checked luggage fees (which are increasingly common), and reduce the stress of hauling bulky bags.It’s not an all or nothing approach. Packing light is a learning process, and you might want to take it gradually. Even if you don’t travel carry-on only on your next trip, this book will help you pack lighter.

    This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

    The book showcases the talents of a gifted fieldworker whose theoretically rich work sits on the cutting edge of a growing body of scholarship examining the social worlds of children. School officials, parents, and, most especially, a new generation of teachers will benefit from these lessons on race."-American Journal of Sociology"Instructors may recommend this book to students to whom the topic is surely vital and engrossing and for whom the text will be lively and engaging."-Contemporary Sociology"Lewis moves beyond traditional research methods used to examine achievement gaps and differences in test scores to look closely at the realities of schooling. I highly recommend this work for every person involved in teaching and learning."-Multicultural Review"Through eloquent case studies of three California elementary schools-a white-majority 'good' school, a mostly minority 'tough' school, and an integrated 'alternative' school-[Lewis] demonstrates that schools promote racial inequalities through their daily rituals and practices. Even the notion of a "color-blind" America-an especially popular ideal in the white school-perpetuates racism, Lewis argues, because it denies or dismisses the very real constraints that schools place on minorities. Lewis is nevertheless an optimist, insisting that schools can change ideas of race. . . . Highly recommended. Undergraduate collections and above."-Choice "In this pioneering ethnography in elementary schools, Lewis shows brilliantly how racism is taught and learned in the small places of everyday life."-Joe Feagin, University of Florida and author of Racist America"A wonderful and timely book. Ethnographically rich, theoretically sophisticated, and clearly written, this book addresses the ubiquitous issue of race in all its complexity."-Michèle Foster, author of Black Teachers on Teaching"A compelling ethnography of the racial landscape of contemporary schools."-Barrie Thorne, author of Gender Play: Girls and Boys in SchoolCould your kids be learning a fourth R at school: reading, writing, 'rithmatic, and race?Race in the Schoolyard takes us to a place most of us seldom get to see in action¾ our children's classrooms¾ and reveals the lessons about race that are communicated there. Amanda E. Lewis spent a year observing classes at three elementary schools, two multiracial urban and one white suburban. While race of course is not officially taught like multiplication and punctuation, she finds that it nonetheless insinuates itself into everyday life in schools.Lewis explains how the curriculum, both expressed and hidden, conveys many racial lessons. While teachers and other school community members verbally deny the salience of race, she illustrates how it does influence the way they understand the world, interact with each other, and teach children. This eye-opening text is important reading for educators, parents, and scholars alike.

    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

    The text presents a balanced, thorough introduction to the field of physical anthropology that also reflects the current state of the field. The heredity and evolution chapters (Chapters 1-5) have been expanded and updated to reflect the tremendous advances of molecular biology in all phases of physical anthropology, and the hominid evolution chapters (Chapters 8-11) have been reorganized and reinterpreted to reflect current academic thought springing from recent major finds. To make the text more accessible, the Sixth Edition includes many new visuals that, together with the many charts, helpful tables, multimedia, and engaging writing style, will bring the study of physical anthropology to life for today's student.

    Live your best life. Make your greatest impact.You have everything you need--and you are everything you need--to do the writing you are meant to do. And yet the path to success can be difficult to find and follow.Veteran author and writing guide Sage Cohen believes that ferocity is your best compass for finding your true way forward. She shows you how to transform your attitude and practices so you can:- Unleash your creativity - Cultivate your strengths - Overcome resistance, fear, and other obstacles - Define success on your own terms - Move intentionally toward your goals - Become unstoppable in your evolutionIn this collection of contemplative and inspiring essays, you'll unlock the secrets to naming your deepest desires, eliminating the challenges that hold you back, and committing to your practice. Fierce on the Page is your trustworthy companion for crafting your best writing and your best life.Join the conversation about the fierce writing life at fierceonthepage.com.

    one of the most important and readable works on the human past published in recent years."Winner of the Pulitzer Prize and a national bestseller: the global account of the rise of civilization that is also a stunning refutation of ideas of human development based on race.In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then developed writing, technology, government, and organized religion—as well as nasty germs and potent weapons of war—and adventured on sea and land to conquer and decimate preliterate cultures. A major advance in our understanding of human societies, Guns, Germs, and Steel chronicles the way that the modern world came to be and stunningly dismantles racially based theories of human history.Winner of the Pulitzer Prize, the Phi Beta Kappa Award in Science, the Rhone-Poulenc Prize, and the Commonwealth Club of California's Gold Medal

    But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In "Small Teaching, " James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference-many of which can be put into practice in a single class period. These strategies are designed to bridge the chasm between primary research and the classroom environment in a way that can be implemented by any faculty in any discipline, and even integrated into pre-existing teaching techniques. Learn, for example: How does one become good at retrieving knowledge from memory? How does making predictions now help us learn in the future? How do instructors instill fixed or growth mindsets in their students?Each chapter introduces a basic concept in cognitive theory, explains when and how it should be employed, and provides firm examples of how the intervention has been or could be used in a variety of disciplines. Small teaching techniques include brief classroom or online learning activities, one-time interventions, and small modifications in course design or communication with students.

     She’s living what should be the good life in sunny Los Angeles. After a writing gig with The Daily Show with Jon Stewart, she scored parts in blockbuster movies, which led to memorable recurring roles on HBO’s Hung and Looking. She had a loving husband and an adorable baby boy. In Fresh Perspectives on Having It All, she turns a piercingly observant, darkly funny lens on the ways her life is actually Not Okay. She tells the story of her husband’s affair with their nanny, her first and only threesome, a tattoo gone horribly awry, and how the birth of her son caused mama drama with her own mother and birth mother with laugh-out-loud wit and a powerful undercurrent of vulnerability that pulls off a stunning balance between comedy and tragedy.

    They were hunter-gatherers, consummate foraging experts, but taking the world as they found it. Then a revolution occurred – our ancestors’ interaction with other species changed. They began to tame them. The human population boomed; civilization began.In her new book, Tamed, Alice Roberts uncovers the amazing deep history of ten familiar species with incredible wild pasts: dogs, apples and wheat; cattle; potatoes and chickens; rice, maize, and horses – and, finally, humans. Alice Roberts not only reveals how becoming part of our world changed these animals and plants, but shows how they became our allies, essential to the survival and success of our own species – and to our future.Enlightening, wide-ranging and endlessly fascinating, Tamed is an epic story, encompassing hundreds of thousands of years of history and archaeology alongside cutting-edge genetics and anthropology. Yet it is also a deeply personal journey that will change how we see ourselves and the species on which we have left our mark.

    The right conversation can change everything.But how does one prepare to have a conversation in an effective way?In 10 lectures for self-development, professional communications coach and speaker Carol Ann Lloyd teaches the best ways to communicate and listen, including how to focus on understanding, how to overcome barriers and distractions, and how to clarify intentions. When listeners step back to hear what makes conversations successful, they will learn that each component of a conversation is a piece of a larger puzzle, which only fits together when thoughtfully considered and executed.Conversations that matter take effort, and every conversation can be R.E.A.L. (Relevant, Effective, Affirming, Legitimate.) Carol Ann Lloyd also shares the three pitfalls in tough conversations and shows how to avoid them. By the end of this course, listeners will have a new understanding of the way people communicate. What’s more, they’ll develop the confidence to live the life they want to live—one conversation at a time.

    She has guts to spare ... An important story ... Role model? You bet' Tim Shipman, Sunday Times'So human and inspiring, and my favourite book of the year so far' Rohan Silva, GuardianWhen Harriet Harman started her career, men-only job adverts and a 'women's rate' of pay were the norm, female MPs were a tiny minority - a woman couldn't even sign for a mortgage. But, she argues, we should never just be grateful that things are better now. There's still more to do.In A Woman's Work Harriet, Britain's longest-serving female MP, looks at her own life to see how far we've come, and where we should go next. This is an inspiring and refreshingly honest account of the part she has played (and the setbacks along the way) in the movement that transformed politics and women's lives - from helping striking female factory workers to standing for election while pregnant, from her memories of her own mother to her success in reforming the law on maternity rights, childcare, domestic violence and getting more women into parliament. But it is also a call for women today to get together and continue the fight for equality. If we don't, no one else will.

    Dorren calculates that to speak fluently with half of the world's 7.4 billion people in their mother tongues, you would need to know no fewer than twenty languages. He sets out to explore these top twenty world languages, which range from the familiar (French, Spanish) to the surprising (Malay, Javanese, Bengali). Babel whisks the reader on a delightful journey to every continent of the world, tracing how these world languages rose to greatness while others fell away and showing how speakers today handle the foibles of their mother tongues. Whether showcasing tongue-tying phonetics or elegant but complicated writing scripts, and mind-bending quirks of grammar, Babel vividly illustrates that mother tongues are like nations: each has its own customs and beliefs that seem as self-evident to those born into it as they are surprising to the outside world. Among many other things, Babel will teach you why modern Turks can't read books that are a mere 75 years old, what it means in practice for Russian and English to be relatives, and how Japanese developed separate "dialects" for men and women. Dorren lets you in on his personal trials and triumphs while studying Vietnamese in Hanoi, debunks ten widespread myths about Chinese characters, and discovers that Swahili became the lingua franca in a part of the world where people routinely speak three or more languages. Witty, fascinating and utterly compelling, Babel will change the way you look at and listen to the world and how it speaks.