People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    How can we originate new ideas, policies, and practices without risking it all?   Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

    Ten years ago, he played the role of what he thought was a good husband, father, and provider, dutifully working at a sales job that came with a healthy paycheck. Yet he kept coming back to his unfilled dream of building furniture. With the support of his wife, the encouragement of a mentor, and a life full of lessons, he finally took the leap, quit his job and set out on a quest to become a carpenter. Without formal training, financing, workspace, or customers, the Harps were quickly on the edge of financial collapse. Than Clint met Chip Gaines at a gas station—a chance encounter that marked the next chapter on a wild ride Clint and his wife, Kelly, wouldn’t have imagined possible. Spanning Clint’s remarkable journey—from a childhood learning carpentry and hard work at his grandfather’s knee, through his struggles to balance pursuing his dreams with supporting his family, to his partnership with Chip and Joanna Gaines and the many adventures and misadventures of filming Fixer Upper—Handcrafted is part memoir and part manual for dreamers. Clint provides unvarnished, thoughtful reflections on a path that is possible for anyone bold enough to pursue it.

    “The days are long, but the years are short,” she realized. “Time is passing, and I’m not focusing enough on the things that really matter.” In that moment, she decided to dedicate a year to her happiness project.In this lively and compelling account, Rubin chronicles her adventures during the twelve months she spent test-driving the wisdom of the ages, current scientific research, and lessons from popular culture about how to be happier. Among other things, she found that novelty and challenge are powerful sources of happiness; that money can help buy happiness, when spent wisely; that outer order contributes to inner calm; and that the very smallest of changes can make the biggest difference.

    Women have been demonstrating resiliency and resolve since forever. They have incredibly strong shoulders to bear loss, hope, grief, and vision. She laughs at the days to come is how the ancient wisdom writings put it.But somehow women have gotten the message that pain and failure mean they must be doing things wrong, that they messed up the rules or tricks for a seamless life. As it turns out, every last woman faces confusion and loss, missteps and catastrophic malfunctions, no matter how much she is doing "right." Struggle doesn't mean they're weak; it means they're alive.Jen Hatmaker, beloved author, Big Sister Emeritus, and Chief BFF, offers another round of hilarious tales, frank honesty, and hope for the woman who has forgotten her moxie. Whether discussing the grapple with change ("Everyone, be into this thing I'm into! Except when I'm not. Then everyone be cool.") or the time she drove to the wrong city for a fourth-grade field trip ("Why are we in San Antonio?"), Jen parlays her own triumphs and tragedies into a sigh of relief for all normal, fierce women everywhere who, like her, sometimes hide in the car eating crackers but also want to get back up and get back out, to live undaunted "in the moment" no matter what the moments hold.

    Well, maybe there are harder things in life…but being an adult is difficult! So Grace Helbig has written a guide that’s perfect for anyone who is faced with the daunting task of becoming an adult.Infused with her trademark saucy, sweet, and funny voice, Grace’s Guide is a tongue-in-cheek handbook for millennials, encompassing everything a young or new (or regular or old) adult needs to know, from surviving a breakup to recovering from a hangover. Beautifully illustrated and full-color, Grace’s Guide features interactive elements and exclusive stories from Grace’s own misadventures—like losing her virginity solely because her date took her to a Macaroni Grill—and many other hilarious lessons she learned the hard way.Amusing and unexpectedly educational, this refreshing and colorful guide proves that becoming an adult doesn’t necessarily mean you have to grow up.

    Delving into the long, extraordinary life of renowned French fashion designer Coco Chanel, Karen Karbo has written a new kind of book, exploring Chanel's philosophy on a range of universal themes - from style to passion, from money and success to femininity and living life on your own terms.For a live viewing of Chesley McLaren's illustrations you can visit The 4th Wall Gallery.Click here for more info.