And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    The Great Ideas of Classical Physics 2. Describing MotionA Break from Aristotle 3. Describing Ever More Complex Motion 4. Astronomy as a Bridge to Modern Physics 5. Isaac NewtonThe Dawn of Classical Physics 6. Newton QuantifiedForce and Acceleration 7. Newton and the Connections to Astronomy 8. Universal Gravitation 9. Newton's Third Law 10. Conservation of Momentum 11. Beyond NewtonWork and Energy 12. Power and the Newtonian Synthesis 13. Further DevelopmentsStatic Electricity 14. Electricity, Magnetism, and Force Fields 15. Electrical Currents and Voltage 16. The Origin of Electric and Magnetic Fields 17. Unification IMaxwell's Equations 18. Unification IIElectromagnetism and Light 19. Vibrations and Waves 20. Sound Waves and Light Waves 21. The Atomic Hypothesis 22. Energy in SystemsHeat and Thermodynamics 23. Heat and the Second Law of Thermodynamics 24. The Grand Picture of Classical Physics

    They affect how we grant legitimacy to authority, define what is possible, create standards of right and wrong, and even view the potential of human life. Between 1600 and 1800, such a revolution of the intellect seized Europe, shaking the minds of the continent as few things before or since. What we now know as the Enlightenment challenged previously accepted ways of understanding reality, bringing about modern science, representative democracy, and a wave of wars, sparking what Professor Kors calls, "perhaps the most profound transformation of European, if not human, life."In this series of 24 insightful lectures, you'll explore the astonishing conceptual and cultural revolution of the Enlightenment. You'll witness in its tumultuous history the birth of modern thought in the dilemmas, debates, and extraordinary works of the 17th and 18th-century mind, as wielded by the likes of thinkers like Bacon, Descartes, Hobbes, Pascal, Newton, Locke, Hume, Voltaire, Diderot, and Rousseau.And you'll understand why educated Europeans came to believe that they had a new understanding - of thought and the human mind, of method, of nature, and of the uses of knowledge - with which they could come to know the world correctly for the first time in human history, and with which they could rewrite the possibilities of human life.Disclaimer: Please note that this recording may include references to supplemental texts or print references that are not essential to the program and not supplied with your purchase.

    Yet, as the 1700s began, the mysteries of the universe were pondered by "natural philosophers"—the term "scientist" didn't even exist until the mid 19th century—whose explanations couldn't help but be influenced by the religious thought and political and social contexts that shaped their world.The radical ideas of the Enlightenment were especially important and influential. In this course you see how the work of these natural philosophers prepared the way for the more familiar world of science we recognize today.

    Lee, the founding father of modern Singapore and its prime minister from 1959 to 1990, has honed his wisdom during more than fifty years on the world stage. Almost single-handedly responsible for transforming Singapore into a Western-style economic success, he offers a unique perspective on the geopolitics of East and West. American presidents from Richard Nixon to Barack Obama have welcomed him to the White House; British prime ministers from Margaret Thatcher to Tony Blair have recognized his wisdom; and business leaders from Rupert Murdoch to Rex Tillerson, CEO of Exxon Mobil, have praised his accomplishments. This book gathers key insights from interviews, speeches, and Lee's voluminous published writings and presents them in an engaging question and answer format.Lee offers his assessment of China's future, asserting, among other things, that "China will want to share this century as co-equals with the U.S." He affirms the United States' position as the world's sole superpower but expresses dismay at the vagaries of its political system. He offers strategic advice for dealing with China and goes on to discuss India's future, Islamic terrorism, economic growth, geopolitics and globalization, and democracy. Lee does not pull his punches, offering his unvarnished opinions on multiculturalism, the welfare state, education, and the free market. This little book belongs on the reading list of every world leader--including the one who takes the oath of office on January 20, 2013.

    Kasser launches an ambitious and exciting inquiry into what makes science science, using the tools of philosophy to ask: * Why is science so successful? * Is there such a thing as the scientific method? * How do we distinguish science from pseudoscience? * Is science rational, cumulative, and progressive? Focusing his investigation on the vigorous debate over the nature of science that unfolded during the past 100 years, Professor Kasser covers important philosophers such as Karl Popper, W. V. Quine, Thomas Kuhn, Paul Feyerabend, Imre Lakatos, Carl Hempel, Nelson Goodman, and Bas van Fraassen.All of these thinkers responded in one way or another to logical positivism, the dominant movement influencing the philosophy of science during the first half of the 20 th century. Logical positivism attempted to ground science exclusively in what could be known through direct experience and logic.It sounds reasonable, but logical positivism proved to be riddled with serious problems, and its eventual demise is an object lesson in how truly difficult it is—perhaps impossible—to secure the logical foundations of a subject that seems so unassailably logical: science.

    While those in power have been distracted and disorderly, China has waged a six-front war on America's economy, military, diplomacy, technology, education, and infrastructure--and they're winning. It's almost too late to undo the shocking, though nearly invisible, victories of the Chinese.In Stealth War, retired Air Force Brigadier General Robert Spalding reveals China's motives and secret attacks on the West. Chronicling how our leaders have failed to protect us over recent decades, he provides shocking evidence of some of China's most brilliant ploys, including:- Placing Confucius Institutes in universities across the United States that serve to monitor and control Chinese students on campus and spread communist narratives to unsuspecting American students.- Offering enormous sums to American experts who create investment funds that funnel technology to China.- Signing a thirty-year agreement with the US that allows China to share peaceful nuclear technology, ensuring that they have access to American nuclear know-how.Spalding's concern isn't merely that America could lose its position on the world stage. More urgently, the Chinese Communist Party has a fundamental loathing of the legal protections America grants its people and seeks to create a world without those rights.Despite all the damage done so far, Spalding shows how it's still possible for the U.S. and the rest of the free world to combat--and win--China's stealth war.

    When most of us study philosophy, we're focusing only on the Western intellectual tradition brought about by people such as Aristotle, Descartes, and Nietzsche. But to understand the Western intellectual tradition is to only get half of the story.Great Minds of the Eastern Intellectual Tradition is an epic, comprehensive survey of the East's most influential philosophers and thinkers. In 36 lectures, award-winning Professor Grant Hardy of the University of North Carolina at Asheville introduces you to the men and women responsible for molding Asian philosophy and for giving birth to a wide variety of spiritual and ideological systems, including Hinduism, Daoism, Confucianism, Sufism, and Buddhism. By focusing on these key thinkers in their historical contexts, you'll witness the development of these rich traditions as they shaped and defined Eastern cultures through the rise and fall of empires, the friendly and hostile encounters with each other and with the Western world, and the rapid advancements of the modern age.

    Late Middle Ages-Rebirth, Waning, Calamity? 2. Philip the Fair versus Boniface VIII 3. Fall of the Templars and the Avignon Papacy 4. The Great Papal Schism 5. The Hundred Years War, Part 1 6. The Hundred Years War, Part 2 7. The Black Death, Part 1 8. The Black Death, Part 2 9. Revolt in Town and Country 10. William Ockham 11. John Wycliffe and the Lollards 12. Jan Hus and the Hussite Rebellion 13. Witchcraft 14. Christine de Pizan and Catherine of Siena 15. Gunpowder 16. The Printing Press 17. Renaissance Humanism, Part 1 18. Renaissance Humanism, Part 2 19. The Fall of the Byzantine Empire 20. Ferdinand and Isabella 21. The Spanish Inquisition 22. The Age of Exploration 23. Columbus and the Columbian Exchange 24. When Did the Middle Ages End? Late Middle Ages (24 lectures, 30 minutes/lecture)Course No. 8296 Taught by Philip DaileaderThe College of William and MaryPh.D., Harvard University

    Lecture 1. The first encounter -- Lecture 2. Empire builders : the Persians -- Lecture 3. Intrepid voyagers : the Greeks -- Lecture 4. The Ionian revolt -- Lecture 5. From Mount Athos to Marathon -- Lecture 6. Xerxes prepares for war -- Lecture 7. The Athenians build a fleet -- Lecture 8. Heroes at the pass -- Lecture 9. Battle in the straits -- Lecture 10. The freedom fighters -- Lecture 11. Commemorating the great war -- Lecture 12. Campaigns of the Delian League --Part 2. Lecture 13. Launching a golden age -- Lecture 14. Herodotus invents history -- Lecture 15. Engineering the fall of Athens -- Lecture 16. Cyrus, Xenophon, and the ten thousand -- Lecture 17. The march to the sea -- Lecture 18. Strange bedfellows -- Lecture 19. The Panhellenic dream -- Lecture 20. The rise of Macedon -- Lecture 21. Father and son -- Lecture 22. Liberating the Greeks of Asia -- Lecture 23. Who is the great king? -- Lecture 24. When east met west.

    It repays us many times over to be good economists. Economic issues are active in our lives every day. However, when the subject of economics comes up in conversation or on the news, we can find ourselves longing for a more sophisticated understanding of the fundamentals of economics.36 lectures | 30 minutes each.

    This two box set of 24 lectures on 12 cassette tapes covers the following: 1-Brothers Grimm & Fairy Tale Psychology; 2-Propp, Structure, and Cultural Identity; 3-Hoffmann and the Theory of the Fantastic; 4-Poe--Genres and Degrees of the Fantastic; 5-Lewis Carroll -- Puzzles, Language, & Audience; 6-H.G. Wells -- We Are All Talking Animals; 7-Franz Kafka -- Dashed Fantasies; 8-Woolf - Fantastic Feminism & Periods of Art; 9-Robbe-Grillet - Experimental Fiction & Myth; 10-Tolkien & Mass Production of the Fantastic; 11-Children's Literature and the Fantastic; 12-Postmodernism and the Fantastic; 13-Defining Science Fiction; 14-Mary Shelley --Grandmother of Science Fiction; 15-Hawthorne, Poe, and the Eden Complex; 16-Jules Verne and the Robinsonade; 17-Wells -- Industrialization of the Fantastic; 18-The History of Utopia; 19-Science Fiction and Religion; 20-Pulp Fiction, Bradbury & the American Myth; 21-Robert A. Heinlein -- He Mapped the Future; 22-Asimov and Clarke -- Cousins in Utopia; 23-Ursula K. LeGuin -- Transhuman Anthropologist; 24-Cyberpunk, Postmodernism, and Beyond.

    Nothing you experience would be possible without the intricate power of your senses. But how much about them do you really know?Your ability to sense and perceive the world around you is so richly detailed and accurate as to be miraculous. No tool in the entire universe of scientific exploration can come close to matching the ability of your brain to use information sensed by your eyes, ears, skin, tongue, and nose to produce a rich sensory experience in just milliseconds.In recent years, neurobiologists and other scientists have uncovered new insights into how your senses work and the amazingly complex and fascinating things they can do. And now you can share in what they've discovered-through this intriguing series of 24 lectures from an award-winning teacher.Knowing how your senses work and the ways they shape how you see, interact with, and understand your life will help you think more critically about everything you sense and perceive, strengthen your appreciation of the senses that make this possible, prepare you to be an active consumer of new scientific evidence on how our senses work, and much more.With Professor Vishton as your guide, you'll. consider each of your senses from multiple perspectives:Explore how your brain processes different sensory informationConsider how your senses work together and within the context of the environment around youdiscover how your senses connect you to the world and other people.Using both cutting-edge research and simple experiments, tests, and demonstrations to hone your understanding, he has created a world-class learning experience that will change the way you think about your senses.

    In this course brought to you in partnership with HISTORY, you will be visiting some of history’s deepest rabbit-holes, across centuries and continents, in search of secret societies in all their varieties. You will journey to some very dark places, and frankly some odd and sometimes silly ones as well. During 24 eye-opening lectures, Dr. Richard B. “Rick” Spence, Professor of History at the University of Idaho, guides you through the fascinating, often mystifying - sometimes disturbing - world of brotherhoods, sisterhoods, orders, cults, and cabals that have influenced human culture from ancient times to the present.You’ll understand how and why secret societies have attracted some of history’s most brilliant, and some of its most evil, minds. Often demonized by their enemies, many secret societies have become the stuff of myths and conspiracy theories. Why do they exist? And when they are invented or imagined, why would someone pretend they exist? What do secret societies believe? Who do they recruit? Most important, what influence do they have? Buckle up and get ready to find out.

    But to think of the Constitution as a fully-formed, canonical document is to miss out on an honest, well-rounded grasp of American history. Now, more than ever, any well-informed citizen should understand how the Constitution lives, breathes, and endures. In collaboration with Smithsonian, these 36 lectures are a deep dive into the creation of the US Constitution as it actually happened - and the remarkable men who played their own unique role in the creation (and survival) of American democracy. Designed to be enjoyed in chronological order, they take you from the closing days of the American Revolution to the opening decades of the United States under the newly created US Constitution. Told like a dramatic story, each lecture uses a Founder as a doorway through which to examine the process involved in crafting the Constitution. You'll encounter fresh perspectives on familiar Founders including George Washington, Thomas Jefferson, James Madison, and Alexander Hamilton, as well as people not necessarily considered Founders, including James McHenry, Secretary of War under John Adams; and Alexis de Tocqueville, author of the insightful Democracy in America. While detailed, the lectures are highly accessible for all learners, high school students and history buffs alike. Less a biography of individuals, Professor Guelzo's lectures are instead a composite biography of one of the greatest political documents in history