Make Elephants Fly: The Process of Radical Innovation


Steven Hoffman - 2017
    Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of.In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option--it's the price of admission into the business world.Making Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you:How startups come up with breakthrough products and services.How to structure innovation teams.The best ways to identify and vet new ideas.What it takes to foster a culture of innovation.How to establish a process of innovation throughout your organization.By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

Master Your Focus: A Practical Guide to Stop Chasing the Next Thing and Focus on What Matters Until It's Done (Mastery #3)


Thibaut Meurisse - 2019
    In his latest book, you’ll learn exactly how to develop laser-sharp focus so that you can complete your key projects and achieve your major goals. Master Your Focus is a clear and concise walkthrough that demonstrates how to use the power of focus to achieve tangible results. Using Thibaut’s straightforward instructions, you’ll learn how to zero-in on key tasks and stick to them until you complete them 100%.  In Master Your Focus, you’ll discover: What true productivity really is (and how to master it)  The 3 types of focus and how exactly you can develop each of them  How to stop jumping from one thing to the next and finally complete your key tasks (and why this is so critical)  How to dramatically reduce your learning curve by finding the right information and applying it effectively  How to achieve more by doing less  The 17 simple strategies to boost your focus And much more. Master Your Focus is your must-read guide to help you sharpen your focus and skyrocket your results long term. If you like easy-to-understand strategies, practical exercises, and no-nonsense teaching, you will love this book. Buy Master Your Focus to sharpen your focus today! This book is the third book in the "Mastery Series" below: Book 1 - Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings Book 2 - Master Your Motivation: A Practical Guide to Unstick Yourself, Build Momentum and Sustain Long-Term Motivation

Numsense! Data Science for the Layman: No Math Added


Annalyn Ng - 2017
    Sold in over 85 countries and translated into more than 5 languages.---------------Want to get started on data science?Our promise: no math added.This book has been written in layman's terms as a gentle introduction to data science and its algorithms. Each algorithm has its own dedicated chapter that explains how it works, and shows an example of a real-world application. To help you grasp key concepts, we stick to intuitive explanations and visuals.Popular concepts covered include:- A/B Testing- Anomaly Detection- Association Rules- Clustering- Decision Trees and Random Forests- Regression Analysis- Social Network Analysis- Neural NetworksFeatures:- Intuitive explanations and visuals- Real-world applications to illustrate each algorithm- Point summaries at the end of each chapter- Reference sheets comparing the pros and cons of algorithms- Glossary list of commonly-used termsWith this book, we hope to give you a practical understanding of data science, so that you, too, can leverage its strengths in making better decisions.

3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google


Will Coombe - 2017
    The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook."SEO For 2020 Onwards"Is This You?Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans?Or Perhaps THIS is You...Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google Ads spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure...If So, This Book Was Written For You"Features FREE Video Series + SEO Blueprint"What Does This Book Deliver?Over 3 hours of invaluable 'walk through' video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.If you've got a solid work ethic, you're eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to...Discover SEO's greatest secret - that it isn't rocket science!Save thousands by doing SEO yourself, or with your in-house teamFilter profitable traffic to your siteLearn what on earth to do with your social mediaEffectively direct and monitor people doing SEO for youGain the industry knowledge to call out anyone full of 'BS'Who is Will Coombe?Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from 'airline', to 'online'; and how you too can leverage his years of experience getting clients' websites to the very top of Google.He may have hung up his wings, but Will's years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in '3 Months to No.1'."Learn. Take Action. Get Results."A Carefully Curated SEO Guide for 2020 OnwardsThis book doesn't hold 'secrets' you can't find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when. '3 Months to No.1' finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all."How High Will Your Revenue Go in 12 Weeks?"You'll Discover...- Online marketing 101- Personal advice for your business- How to uncover money-making keywords- Configuring WordPress for SEO success- How to nail the technical elements- How to win links- A crash course in content marketing- Social media account use (finally!)- SEO if you're a local business- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)- Google penalty diagnosis & avoidance- Why it's quicker to go 'white hat' and not try to cheat Google- + more..."Grab a Copy Now..."

Software Testing: A Craftsman's Approach


Paul C. Jorgensen - 1995
    The biggest change comes in the growing prominence and acceptance of Agile Programming. Software Testing—A Craftsman’s Approach, Third Edition extends the combination of theory and practicality of the first two editions to include agile programming development and discusses the serious effect this emerging area is having on software testing. Extend your Knowledge of Emerging Technologies The third edition of the widely adopted text and reference book is comprised of six parts. It begins by providing the mathematical background in discrete mathematics and linear graph theory that is used in subsequent sections. The book continues to describe specification-based (functional) and code-based (structural) test development techniques, while extending this theoretical approach to less understood levels of integration and system testing. The author further develops this discussion to include object-oriented software. A completely new section relates all of the previously discussed concepts to the agile software development movement and highlights issues such as how agile and XP development environments are radically changing the role of software testers by making testing integral at every phase of the development process. Thoroughly revised and updated, Software Testing—A Craftsman’s Approach , Third Edition is sure to become a standard reference for those who need to stay up-to-date on the most recent technologies in software testing. Carrying on the tradition of previous editions, it will continue to serve as a valuable reference for software testers, developers, and engineers. Table Of Contents: PART I: A MATHEMATICAL CONTEXT A Perspective on Testing Basic Definitions Test Cases Insights from a Venn Diagram Identifying Test Cases Error and Fault Taxonomies Levels of Testing Examples Generalized Pseud

Gaslighting: The Narcissist's favorite tool of Manipulation - How to avoid the Gaslight Effect and Recovery from Emotional and Narcissistic Abuse


Theresa J. Covert - 2019
    The Gaslight Effect is not officially recognised, nor is it widely even known.Even when it is accepted, recognised and known not many people seem to know what to DO ABOUT IT to heal it… The fact is being in a relationship with a narcissist over a long period of time has long lasting traumatic effects that can be extremely catastrophic to the person suffering them.DO THE FOLLOWING SYMPTOMS SOUND FAMILIAR?- Doubting yourself and your sanity- Feeling like you’re losing your mind- Feeling like you’re always apologizing- You’re second-guessing your memory- Feeling like you aren’t good enough- Feeling misunderstood- Feeling lonely- Ruined self confidence- Extreme weight loss or weight gain- Uncharacteristic jealousy/ insecurity- Feeling like you don’t know the difference between right and wrong- Extreme paranoia (being turned into an obsessive detective)- Endless, repetitive obsessive thinking about your ex- Constantly trying to find explanations for what has happened- Feelings of helplessness and despair- A desire to self isolate- Feeling desperately misunderstood- Overwhelming feelings of loss and grief- Extreme bouts of rage- An inability to be comfortable with yourself- Strange dreams- Sudden inexplicable anxiety followed by rapid dips into depressionThe list goes on….“NOBODY UNDERSTANDS!”I hear this frustrated cry from abused people a lot.Gaslighting is a covert aggressive way of distorting another person’s perception of reality to the point that that person questions their sanity or their memory.Gaslighting is crazy-making, it makes you think that you’re actually going crazy.Gaslighting is a way of hiding the abuse.Gaslighting is lying with a goal.The motive behind the gaslighting is to make you think that you’re crazy or that your memory doesn’t work right. So you can’t trust yourself and your perceptions of reality.This means you’ll defer to the abuser for an account of what’s real so slowly over time the abuser becomes the authority over your life.Gaslighting takes place in relationships, like one-on-one relationships. It takes place in friendships, in family, in work, you’ll see gaslighting on the news, you’ll hear gaslighting coming from politicians, corporate shills, cult leaders, advertising commercials, etc.WHAT YOU WILL LEARN:- Top 10 Signs You're Being Manipulated with Gaslighting- 80 Things Narcissists Say During Gaslighting- Six Empowering Ways to Disarm a Narcissist and Take Control- How to Avoid Mental Manipulation- How to Deal with the Effects of Gaslighting- How Narcissists Employ Smart Devices        WHAT YOU NEED NOW:- Someone who has been through the same experiences you have and understands them from the inside.-Someone who has the knowledge, training, education and experience working on himself and others to lead you through the emotional sh*tstorm that breaking with a narcissist can create.

The Insulin Resistance Solution


Rob Thompson - 2016
    But where should you start? Americans are slowly becoming ill from impaired glucose metabolism that manifests itself as a debilitating illness or chronic condition. You may try to manage one problem after another– diuretics to treat blood pressure, statins to lower cholesterol, metformin and insulin to treat diabetes--without fully realizing that the root of these issues is insulin resistance which revs up inflammation, damages the immune system, and disrupts the whole hormonal/chemical system in the body.It's time to feel better and get healthy by following a simple step-by-step plan to a healthy lifestyle. Rob Thompson, MD and Dana Carpender create the ultimate dream team in your journey to wellness.The Insulin Resistance Solution offers a step-by-step plan and 75 recipes for reversing even the most stubborn insulin resistance.The Program:- Reduce Your Body's Demand for Insulin: This is the stumbling block of many other plans/doctor recommendations. Even "healthy" and "moderate" carb intake can continue to fuel insulin resistance.- Fat is Not the Enemy: Stop Worrying about Fat, Cholesterol, and Salt- Exercise--the RIGHT way:- Use Carb Blockers: Eat and Supplement to Slow Glucose Digestion and Lower Insulin Levels- Safe, Effective Medication

The Well-Balanced Teacher: How to Work Smarter and Stay Sane Inside the Classroom and Out


Mike Anderson - 2010
    This is true both in airplanes and in classrooms--you have to take care of yourself before you can help someone else. If teachers are stressed out and exhausted, how can they have the patience, positive energy, and enthusiasm to provide the best instruction for students? Author Mike Anderson asked that question as a teacher himself, and the answers he found form the basis of The Well-Balanced Teacher. He found that teachers need to take care of themselves in five key areas to keep themselves in shape to care for their students.In addition to paying proper attention to their basic needs for nutrition, hydration, sleep, exercise, and emotional and spiritual refreshment, teachers also needBelonging: Teachers need to feel positive connections with other people, both in school and outside school. Significance: Teachers want to know that they make a positive difference through the work they do.Positive engagement: When teachers enjoy their work, they have great energy and passion for their teaching.Balance: Healthy teachers set boundaries and create routines so that they can have rich lives both in the classroom and at home.Anderson devotes a chapter to each of these needs, describing in frank detail his own struggles and offering a multitude of practical tips to help readers find solutions that will work for them. When teachers find ways to take care of their own needs, they will be healthier and happier, and they will have the positive energy and stamina needed to help their students learn and grow into healthy adults themselves.