We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    In this pocket version of his bestselling Life Without Diabetes, Professor Roy Taylor offers a brilliantly concise explanation of what happens to us when we get type 2 and how we can escape it.Taylor's research has demonstrated that type 2 is caused by just one factor - too much internal fat in the liver and pancreas - and that to reverse it you need to strip this harmful internal fat out with rapid weight loss.In simple, accessible language, Taylor takes you through the three steps of his clinically proven Newcastle weight loss plan and shows how to incorporate the programme into your life.Complete with FAQs and inspirational tips from his trial participants, this is an essential read for anyone who has been given a diagnosis of type 2 diabetes or pre-diabetes and wants to understand their condition and transform their outcomes.

    Written by an all-around tech guru and the coauthor of Windows 8.1 For Seniors For Dummies, it cuts through confusing jargon and covers just what you need to know: navigating the interface with a mouse or a touchscreen, customizing the desktop, managing printers and other external devices, setting up and connecting to simple networks, and storing files in the Cloud. Plus, you'll find helpful instructions on sending and receiving email, uploading, editing, and downloading pictures, listening to music, playing games, and so much more.Whether you're upgrading to the new Windows 10 operating system with the hopes of keeping in touch with loved ones via webcam or instant messenger, viewing videos, or simply making your life more organized and streamlined, all the guidance you need to make the most of Windows 10 is at your fingertips.Customize the desktop and set up a simple network Connect with family and friends online Work with apps like a pro Safely protect your data, your computer, and your identity With large-print format for text, figures, and drawings, there's no easier way to get up and running on the new Windows operating system than with Windows 10 For Seniors For Dummies.

    It's packed with secrets and advice but it's also funny and enormously readable. A sparkling introduction to Paris and the French. Contains information on getting to know Paris and understanding France and the French. There is a list of 20 things you must do in Paris and 10 things NOT worth doing. Plus details of places around Paris worth visiting. Selected as Book of the Month by `French' magazine and highly praised by `Destination France' and other expert reviewers.

    From Cuba to Kamchatka or the Florida Keys to Mongolia, this guide provides the information and inspiration for a more ambitious fishing adventure.

      With over 100 recipes for Phase 1, another 100 for Phase 2 and then just a few seriously special Phase 3 cheats, this is the ultimate diet-recipe book.   You can have burgers, seafood risotto and authentic Indian curry in Phase 1; boeuf bourguignon, mushroom stroganoff and cream berry pudding in Phase 2 and the most sensational dark chocolate mousse in Phase 3.   This features Harcombe friendly versions of the classic dishes – French onion soup, coq au vin, chilli con carne and the classic accompaniaments – mayonnaise, chips and cauliflower cheese.   If you want to eat real food, lose weight and gain health – this is a must for your kitchen shelf.

    And for over twelve years, this book has been the definitive guide to the world-famous trail. This fifth edition is completely up-to-date and expanded to include the latest on trail information, reservations, travel connections, and trekker tips. The illustrations are a delight, and the book now includes a special section for northbound and southbound hikers.

    It's about learning to eat properly for your health." -Vitor Belfort, UFC two-time world champion"Mike Dolce's the best in the business."-Chael Sonnen, UFC world title contender"Mike Dolce's knowledge of nutrition and strength & conditioning has led him to be one of the most highly sought-after coaches in the sport." -Joshua Carey, Bleacher Report"You can learn a lot from this man right here." -Ariel Helwani, AOL's MMAFighting.comABOUT THE DOLCE DIET: LIVING LEANCalled "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...* Quinton "Rampage" Jackson, UFC / Pride FC world champion* Vitor "The Phenom" Belfort, UFC two-time world champion* Thiago "Pitbull" Alves, UFC world title contender* Chael Sonnen WEC / UFC world title contender* Gray "Bully" Maynard, UFC world title contender* Nate "Rock" Quarry, UFC world title contender* Mike "Quicksand" Pyle, WEC world champion* Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...* Michael "The Count" Bisping, The Ultimate Fighter 3 winner* Jake "Juggernaut" Ellenberger, UFC veteran* Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up* Chris "The Crippler" Leben, UFC veteran* Duane "BANG" Ludwig, UFC & K-1 veteranand many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength-training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn:* Recipes used in MMA's top fight camps with gluten-free & vegan options* Easy to follow sample meal plans with gluten-free & vegan options* Strength & Conditioning exercises with instructions & photos* Workout plans used by today's top athletesWHAT PEOPLE ARE SAYING ABOUT THE DOLCE DIETThe Dolce Diet, three words about Living Lean: 1. Simple 2. Inspirational 3. Effective. Thank you, Mike Dolce! You've made staying in shape easy! ~STEWART M. The Dolce Diet, Love it! My Little-Boy-2-B has been on it for 5.5 months! This diet is truly amazing for moms pre & post baby! Yes, The DolceDiet is prego friendly! Plenty of the RIGHT kind of food that tastes great! ~THE H2H WAITRESSStarted two weeks ago. Lost 13 pounds so far. Yea! Love the recipes! So do my kids! Thank you! ~DAWN H.Body fat down 4% in 2 months?! Yessss! #LIVING LEAN ~MOLLY C.The Dolce Diet, started 410, down 50 lbs. so far. ~ JOSH W.The Dolce Diet, 13 lbs. lost in 4 weeks! People are asking what I'm doing...Telling them LIVING LEAN! ~MIKE S.Real talk! The Dolce Diet is the Einstein, da Vinci and Jesus of losing weight all wrapped up in one...gluten free wrap that is. ~MIKEY F.Another 5 (lbs. lost) on The Dolce Diet. 25 pounds down in 2 weeks, 100 to go! #LivingLean! ~JOHN P.

    A look at over 400 of the best historical movies (and some of the worst) purporting to be ‘factual’ or ‘based on actual events’; and how Hollywood has distorted, altered, manipulated, exaggerated, even falsified history under the all-encompassing premise…based on a true story…

    It introduces preemptive opening bids, overcalls and takeout doubles.

    Are you gutsy enough to try it? Rouse your inner gypsy/rebel with this intimate introduction to van dwelling. It’s stocked with DIY tips and tricks for turning a vehicle into a home (on any budget) and emotional resources to gracefully sidestep the psychological pitfalls of such an unconventional lifestyle. With concrete advice and personal reflection from an experienced solo van dweller, this guide thoroughly covers the basics of everyday life in a van with a refreshing twist of self-empowerment and a whole lotta sass.Topics covered inside: -- vehicle selection-- DIY ideas for customizing your mobile abode-- ventilation-- parking tips-- showering and toilet needs-- safety for solos-- earning an income-- mental health as a van dweller...and much more!

    As a Major League manager, he has one of the more stressful jobs imaginable. So what does he do to relax? He goes for long walks. Whenever possible, he takes long walks as a way to clear his head, calm his soul and give his body a workout. In this charming little volume, he shares his thoughts on walking in terms that can inspire everyone to get out more often for a good walk, a great way to stay fit and healthy through the forties and fifties and beyond. Along the way he provides glimpses into his life and character that will delight his many fans.

    From 'The hideousness of the art world', 'Being thick is no obstacle to being a successful artist' and 'Painting is a blind man's obsession'; to 'Socialising for party duds', 'Love may be blind, but marriage is an eye-opener' and 'If it can't be explained by science, try a seance'.