His baffling tricks and stunning illusions have set new standards of what's possible, as well as causing controversy. Now, for the first time, he reveals the secrets behind his craft.He delves into the structure and pyschology of magic. He tells you how to read clues in people's behaviour and spot liars. He discusses the whys and wherefores of hypnosis (which he says doesn't exist) and shows how to use the powers of suggestion and massively improve the power of your memory. He also investigates the paranormal industry, exposes a few charlatans and looks at why some of us feel the need to believe in it in the first place... Woven into this are autobiographical stories about Derren's own experiences and beliefs, told with characteristic humour and engaging honesty. This extraordinary book lifts the lid on the deepest darkest secrets of magic and explores the limits of what can be achieved by the human mind. A must for Derren's legions of fans, it will amaze you, entertain you and expand your mind at the same time...

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    Including:-How to Cast a Fishing Rod
 -How to Make the Perfect Martini
 -How to Negotiate a Raise
 -Five Pick-Up Lines in Five Different Languages
 -How to Bet on Horses
 -How to Give a Great Massage

     If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around."We know when history will repeat and when it won't.""We can tell the difference between evidence and coincidences.""The simplest explanation is usually true."Wrong, wrong, and dangerous!If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.

    Where do we come from? Who created us? Why are we here? These questions have puzzled us since the dawn of time, but when it became apparent to Jon Stewart and the writers of The Daily Show that the world was about to end, they embarked on a massive mission to write a book that summed up the human race: What we looked like; what we accomplished; our achievements in society, government, religion, science and culture -- all in a tome of approximately 256 pages with lots of color photos, graphs and charts. After two weeks of hard work, they had their book. EARTH (The Book) is the definitive guide to our species. With their trademark wit, irreverence, and intelligence, Stewart and his team will posthumously answer all of life's most hard-hitting questions, completely unburdened by objectivity, journalistic integrity, or even accuracy. Also available as an ebook and as an audiobook.

    is the most fun you'll ever have with graphs." -- Bustle Military intelligence analyst and Harvard Law student Tyler Vigen illustrates the golden rule that "correlation does not equal causation" through hilarious graphs inspired by his viral website.Is there a correlation between Nic Cage films and swimming pool accidents? What about beef consumption and people getting struck by lightning? Absolutely not. But that hasn't stopped millions of people from going to tylervigen.com and asking, "Wait, what?" Vigen has designed software that scours enormous data sets to find unlikely statistical correlations. He began pulling the funniest ones for his website and has since gained millions of views, hundreds of thousands of likes, and tons of media coverage. Subversive and clever, Spurious Correlations is geek humor at its finest, nailing our obsession with data and conspiracy theory.

    Now William Dunham gives them the attention they deserve.Dunham places each theorem within its historical context and explores the very human and often turbulent life of the creator — from Archimedes, the absentminded theoretician whose absorption in his work often precluded eating or bathing, to Gerolamo Cardano, the sixteenth-century mathematician whose accomplishments flourished despite a bizarre array of misadventures, to the paranoid genius of modern times, Georg Cantor. He also provides step-by-step proofs for the theorems, each easily accessible to readers with no more than a knowledge of high school mathematics.A rare combination of the historical, biographical, and mathematical, Journey Through Genius is a fascinating introduction to a neglected field of human creativity.

    Beginning millions of years ago with ancient “ant odometers” and moving through time to our modern-day quest for new dimensions, it covers 250 milestones in mathematical history. Among the numerous delights readers will learn about as they dip into this inviting anthology: cicada-generated prime numbers, magic squares from centuries ago, the discovery of pi and calculus, and the butterfly effect. Each topic gets a lavishly illustrated spread with stunning color art, along with formulas and concepts, fascinating facts about scientists’ lives, and real-world applications of the theorems.

    This hilarious and informative book is designed for anyone who is sci-curious and wants to know more about the world around them, especially the elements of everyday science that other books ignore.

    Instead you'll be able to absorb the most important content and begin applying it immediately after just one day!

    Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market? What’s the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the human soul? Can you ever rationally justify spending thousands of dollars on a Rolex?In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.

    Since that time he has answered thousands of questions about birds, both at his store and while walking down the aisles of the supermarket. The questions have ranged from inquiries about individual species ("Are flamingos really real?") to what and when to feed birds ("Should I bring in my feeders for the summer?") to the down-and-dirty specifics of backyard birding ("Why are the birds dropping poop in my pool?"). Answering the questions has been easy; keeping a straight face has been hard.Why Don't Woodpeckers Get Headaches? is the solution for the beginning birder who already has a book that explains the slight variation between Common Ground-Doves and Ruddy Ground-Doves but who is really much more interested in why birds sing at 4:30 A.M. instead of 7:00 A.M., or whether it's okay to feed bread to birds, or how birds rediscover your feeders so quickly when you've just filled them after a long vacation. Or, for that matter, whether flamingos are really real.

    Who Stole My Spandex? is a witty selection of stories from Doyle’s madcap world of menopausal pitfalls, wardrobe malfunctions, and a family full of pranksters. This clever compilation includes laugh-out-loud pieces like "Queen of Klutz,” "One Size Fits None," and "Hands off my Egg Roll!" From couples' colonoscopies to nightmare holidays to disappearing spandex, no topic—no matter how crazy or unimaginable—is too taboo. With a heavy dose of self-deprecating humor, and a dash of sentiment, this marvelous collection of anecdotes will resonate with anyone who’s ever felt the call of nature at exactly the wrong time. Welcome to the nuthouse that Marcia Kester Doyle calls home.

    In this collection of landmark mathematical works, editor Stephen Hawking has assembled the greatest feats humans have ever accomplished using just numbers and their brains.

    He explains what the mind is, how it evolved, and how it allows us to see, think, feel, laugh, interact, enjoy the arts, and ponder the mysteries of life. And he does it with the wit that prompted Mark Ridley to write in the New York Times Book Review, "No other science writer makes me laugh so much. . . . [Pinker] deserves the superlatives that are lavished on him."  The arguments in the book are as bold as its title. Pinker rehabilitates some unfashionable ideas, such as that the mind is a computer and that human nature was shaped by natural selection, and challenges fashionable ones, such as that passionate emotions are irrational, that parents socialize their children, and that nature is good and modern society corrupting. Winner of the Los Angeles Times Book Prize A New York Times Notable Book of the Year and Publishers Weekly Best Book of 1997 Featured in Time magazine, the New York Times Magazine, The New Yorker, Nature, Science, Lingua Franca, and Science Times Front-page reviews in the Washington Post Book World, the Boston Globe Book Section, and the San Diego Union Book Review