Uniformity is the defining feature; there is only one language and all ethnic groups have been eugenically merged into one race called “The Family.” The world is ruled by a central computer called UniComp that has been programmed to keep every single human on the surface of the earth in check. People are continually drugged by means of regular injections so that they will remain satisfied and cooperative. They are told where to live, when to eat, whom to marry, when to reproduce. Even the basic facts of nature are subject to the UniComp’s will—men do not grow facial hair, women do not develop breasts, and it only rains at night.

    It lends to milk cartons the associative richness of Marcel Proust's madeleines. It names the eight most significant advances in a human life -- beginning with shoe-tying. It asks whether the hot air blowers in bathrooms really are more sanitary than towels. And it casts a dazzling light on our relations with the objects and people we usually take for granted.

    Scarlett O'Hara, the beautiful, spoiled daughter of a well-to-do Georgia plantation owner, must use every means at her disposal to claw her way out of the poverty she finds herself in after Sherman's March to the Sea.

    That’s all I ask.” Joe fails to sell a single set of the Encyclopedia Britannica in six months. Then fails to sell a single Electrolux and must eat 126 pieces of homemade pie, served up by his would-be customers who feel sorry for him. Holed up in his trailer, Joe finds an outlet for his frustrations in a series of ingenious sexual fantasies, and at last strikes gold. His brainstorm, Lightning Rods, Inc., will take Joe to the very top — and to the very heart of corporate insanity — with an outrageous solution to the spectre of sexual harassment in the modern office.An uproarious, hard-boiled modern fable of corporate life, sex, and race in America, Helen DeWitt’s Lightning Rods brims with the satiric energy of Nathanael West and the philosophic import of an Aristophanic comedy of ideas. Her wild yarn is second cousin to the spirit of Mel Brooks and the hilarious reality-blurring of Being John Malkovich. Dewitt continues to take the novel into new realms of storytelling — as the timeliness of Lightning Rods crosses over into timelessness.