The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    It's about where to hit the ball, when, and why. It focuses on playing tennis strategically, which is the quickest and best way to raise your game to the next level. For recreational players, developing a strategic approach to the game is the single, most transformative step you can take. In this book, you will learn how to take advantage of the strengths in your game, how to minimize your weaknesses, and how to attack your opponent's game. Most tennis players start by focusing on the mechanics of their strokes. That makes sense. If you can't hit the ball over the net and inside the lines, the rest doesn't really matter. Later, when you're hitting the ball well, it's fun to keep working on your shots. All tennis players love to hit the ball. Unfortunately, stroke improvement has a diminishing return. Early on you improve rapidly, but then the pace levels off. It can be frustrating to work, week after week, month after month, and not see any progress. Developing your strategic understanding of the game completely changes that dynamic. It's difficult to exaggerate how much focusing on strategy can improve every aspect of your game. At first glance, tennis is a marvelously simple game. All you have to do is hit the ball over the net and inside the lines one time more than your opponent does and you win the point. Do that often enough and you win the match. In truth, however, tennis is endlessly complex. That's why it becomes a lifetime passion for so many of us. It's a demanding amalgamation of muscle memory, hand-eye coordination, geometric understanding, stamina, and split-second decision making. Adding another layer of complexity, most of us model our games on professional tennis players. We see them win points by smacking the felt off the ball, going for the lines, serving aces, and hitting topspin lobs from outside the doubles alley. We want to play like that. The catch is we don't have unbelievable hand-eye coordination and don't practice eight hours a day. Is it any wonder, then, that about 80 percent of points in a recreational match end with an unforced error? That's right. Eight out of 10 points-and often more-end because you or your opponent hit the ball into the net or outside the lines. When we come out of top in a match, we like to think that we won. It's probably more accurate to say that we didn't lose. At the core of strategic success at the recreational level is reducing unforced errors. Cutting them by just one or two per set can lead to an exponential leap in matches won. This book are filled with strategies and tactics that you can adopt and adapt to improve your game. You don't need to apply all of them; use only the concepts that work for you. If altering the strategies better suits your game, go for it. Playing strategically will make your game more consistent. You'll become a better competitor, and you'll have more fun.

    It could be you want to work on a cruise ships, you want to or have taken a cruise, maybe you are looking for tips on cruising or maybe you just like fun stories about cruise ships. If you are interested in any of those items I just listed, then this book is for you. Before we begin our journey, I guess I should tell you a little bit about myself and why I have written this book. For my cruise ship experience, I worked about 12 years on cruise ships around the world and 2 years working in shore side offices in Florida. I worked with 4 different cruise lines and worked as a scuba instructor/dive manager, shore excursion manager and then in the shore side offices as an IT geek, and finally a few years as an IT officer (yeah, I know, scuba instructor to computer geek, what can I say, it has been an interesting journey). Stories in this book include ones about: Getting a job on cruise ships Life on board ships On board romance Hurricanes Running aground Adrift at sea Kick backs Falling overboard Living on a tropical island Crazy things the crew and passengers do and much much more........................ I also have photos about my life at sea that can be seen at: www.cruiseshipstories.com Looking at these photos will bring my sea faring stories even more to life.

    It covers the twenty-one years Don spent in the US Army, including six years in Airborne infantry rifle companies, ten years in special forces and five years in military intelligence. His story covers four combat tours, three in Vietnam and one in Laos and stretches from the old “brown boot” army to the new all volunteer army. The story is told in the manner you would hear it if you were sitting with the author having a cup of coffee or a cold beer and chatting about the “good” old days. This memoir covers the following assignments: Basic Combat Training | E Co. 325th AIR, 82d Airborne Division | K Co. 511th AIR, 11th Airborne Division | B Co. 505th AIR, 82d Airborne Division | E Company, 325th, 82d Airborne Division, Fort Bragg, N.C., October 1960 | Training Co., 7th Special Forces Group Ft. Bragg, NC | A Company, 5th Special Forces Group [Sept - Dec 1961] | 1st Special Forces Group, Okinawa | B Co. 5th Special Forces Group, Ft. Bragg, NC | A Co. 3rd Special Forces Group, Ft. Bragg, NC | D Co., 1st Special Forces Group, Ft. Bragg, NC | 46th Special Forces Company [Augmented] 1967 Thailand | 1st Special Forces Group, Okinawa | Super Spook Training, Ft. Holabird, MD | The Bird Cage, Ft. Belvoir, VA | 525th Military Intelligence Group, Vietnam | Counterintelligence Special Agent Course Ft. Huachuca, AZ | Defense Against Methods of Entry Course Ft. Huachuca, AZ | 801st MI Det., 5th SFG [Abn], Ft Bragg, NC June 1971-Dec 1973 | Defense Language Institute Monterey, CA | 500th Military Intelligence Group Camp Zama, Japan | Retirement 1 March 1976 Ft. Bragg, NC Some Readers Comments: “I just got through reading all of your army experiences and enjoyed it very much., Clarence J.” “Don I enjoyed reading about your adventures and about those early Army days! I was reading the parts about “Super Spook!” lol And I was thinking to myself, Hum? “ I think I've met some people like them!” I like your particular writing style. “ Dave H. “I was researching Ft Holabird when I came across part of your memoirs. Great reading...my ass is supposed to be house-husbanding & taking care of the dogs & cats while my wife is attending nursing classes...well I guess spending the afternoon reading your memoirs are worth an ass-chewing.”, Daniel M. “Ran across a couple of your chapters years ago, but for some reason never found your website until this week. Love it, you really capture the esprit de corps serving in SF was all about.”, H.C.S. “My wife’s in Reno visiting her mother. I’m supposed to be working on an exam for the State. Instead, I’m too caught up in your story. Thanks for all that you did.” Jim. F. “Top; I just finished reading your story and I had to tell you that I think that you are a very good writer. Your style of writing kept me attentive from the first paragraph.”, Bob W. “Kudos to you for Strap Hanger, and for saying it in common language of the common soldier. I called my style a barrack philosopher style, but never equaled your style of common language in a clear and concise manner. Enjoyed your writing. Congratulations on a job well done.”, Ron A.

    Honesty, integrity and real experience that puts you in the thick of the action.' Billy BillinghamThere were three patrols that fateful January 1991 morning: Bravo One Zero, Bravo Two Zero and Bravo Three Zero. It was the opening hours of the Gulf War and the SAS were flown deep behind enemy lines to hunt down Saddam's Scud missiles, the use of which threatened a Third World War.The men of Bravo One Zero stepped off the chopper, took one look at the flat desert devoid of any cover and decided no way were they deploying into all of that. But Andy NcNab's famed Bravo Two Zero patrol did deploy, with fatal results - all bar one being captured or killed.And then there was Bravo Three Zero. These men were different. Thought differently. Acted differently. Treating as gospel the SAS's saying 'any fool can be uncomfortable', they deployed with vehicles, and while there was nowhere to hide they could make a dash for the border if desperate.Even as warnings came in that McNab's patrol was on the run, Bravo Three Zero remained undetected - the furthest Coalition forces behind Iraqi lines. Slipping through enemy positions, a string of targets were taken out. But with the desert turning bitter and snow starting to fall, they were forced to fight a running battle against the elements as much as the enemy.Though overshadowed by the fate of Bravo Two Zero, the achievements of this highly-decorated patrol are the stuff of elite forces legend. Now, for the first time, SAS veteran Des Powell reveals their story in gritty, blow-by-blow detail. Written with acclaimed military author Damien Lewis, this is a tale of edge-of-the seat daring deep inside enemy lands. Brutal, savage, unrelenting - prepare to be blown away, in a tale that proves utterly the SAS motto - who dares wins.

    It dispels the myths about Layne's childhood, his early days in music, and the final, very private years of his life. It contains dozens of never-before-seen drawings, writings and photographs...that all shaped the ALICE IN CHAINS' songwriter/singer who sold millions of CDs...helping revolutionize modern rock.

     Does any of the following sound familiar? - You worry that the lyrics you write just don't deliver their full potential but can't figure out why, even though technically they tick all the right boxes. - You have great ideas but your finished lyrics somehow fall short of the emotional impact you wanted and, as a result, your songs get passed over. - You have a busy schedule with limited time to write and have wasted too many hours chasing un-writable lyric ideas. - You wonder how some professional songwriters always seem to get a particular dynamic in their lyrics, consistently writing songs better than 90% of what you hear on the radio. - You are perhaps nervous about going into a pro co-writing session because you fear your ideas aren't worth bringing into the writing room. - You know you have so many great titles waiting to be written but haven't found a way of systematically developing them into well-crafted lyrics. - After writing an amazing hooky Chorus and a great supporting first Verse, you hit the dreaded wall that is “second verse curse”. In Song Maps – A New System to Write Your Best Lyrics, I deliver simple, logical, well-defined solutions to these issues and more: I give you seven well-developed professional templates for you to bring your lyrics to life. I also provide you with a tried and tested process for writing lyrics using Song Maps. And I'll reveal the songwriter’s secret weapon. Much of this book contains new material. This is because, while I enjoyed building a firm foundation of knowledge about the craft from the songwriting programs at Berklee Music School and other sources, I discovered Song Maps afterwards, from my experience as a professional songwriter, writing either on my own or in the writing rooms of Nashville. Having been signed as a staff songwriter at Universal Music Publishing in Nashville, being nominated and winning awards for my songs including Grammys, Doves and hymn-writing awards, and after spending many years studying thousands of techniques and developing them in my own songwriting and in the writing room, I've had the privilege of teaching the material in this book to hundreds of songwriters and seeing a step change in their writing. I have been blessed to watch them find their authentic voice in writing ideas to their full potential, helping them achieve their dream to move from writing flat 2D lyrics to fabulous High Definition full-color 3D lyrics. As you assimilate Song Maps into your writing workflow, your songwriting will shift away from tentative, self-conscious, inhibited writing to strong, bold, intentional and vulnerable writing that does full justice to your original ideas, ultimately allowing you to make the impact you deserve as a songwriter. If you implement the simple, easy-to-understand concepts in this book, I promise you your songs will be better crafted than 90% of the songs you hear on the radio. It will also transform your effectiveness as a co-writer. Importantly, no matter where your songs end up, you will be confident you have written a brilliant lyric and you have served your co-writers well. Let this book help you transform your lyric writing by using Song Maps in your songwriting workflow and take your song ideas to their ultimate potential by writing your best, truly golden, spectacular songs.

    His passion for the game is at the fore on the BBC 's number one cricket podcast and 5Live show, Tailenders, which he co-presents with Greg James and Jimmy Anderson. It's Always Summer Somewhere is his funny, heartbreaking and endlessly engaging love letter to the game.Felix takes us through his life growing up in South West London and describes how his story is forever punctuated and given meaning by cricket. Through his own exploits as a slow left arm spinner of 'lovely loopy stuff', to the tragic illness of his mother, life with The Maccabees and his cricket redemption, Felix touches on both the comedic and the tragic in equal measure. Throughout, there's the ever-present roller coaster of following the England cricket team. The exploits of Tufnell (another bowler of 'lovely loopy stuff'), Atherton, Hussain et al, are given extra import through the eyes of a cricket-obsessed youth. Felix meets them at each signposted moment to find out what was really behind those moments that gave cricket fans everywhere sporting memories that would last forever, sending the book into an exploration of grief, transgenerational displacement and how the people we've known and things we've loved culminate and take expression in our lives. It's Always Summer Somewhere is an incredibly honest detail of a life lived with cricket. It offers a sense of genuine empathy and understanding not just with cricket fans, but sports and music fans across the world, in articulating our reasons for pouring so much meaning into something that we simply cannot control.Culminating in the heart-stopping World Cup Final in 2019, the book finally answers that question fans have so often asked...what is it about this game?

    But when Alan Horne and Edwyn Collins decided to start their own label from a shabby Glasgow flat in 1979, nobody was going to stand in their way.Postcard Records was the mad, makeshift and quite preposterous result. Launching the careers of Orange Juice, Aztec Camera and cult heroes Josef K, the self-styled 'Sound of Young Scotland' stuck it to the London music biz and, quite by accident, kickstarted the 1980s indie music revolution.Simon Goddard has interviewed everyone involved in the making of the Postcard legend to tell this thrilling rock'n'roll story of punk audacity, knickerbocker glories, broken windscreens, raccoon-fur hats, comedy, violence and creating something beautiful from nothing, against all the odds.

    This irreverent and hilarious guide to all that's loud, vulgar, fast, violent, pissed-off, and adolescent in the music of the last forty years—the first book to prefigure the emerging "alternative" culture of the 1990s—has now been updated with the hundred best metal albums of the decade.

    But I have to give credit where it is due, it’s a quality piece. The man has done his research and it shows. It provided me with more than a few revelations … and I’m in the band.’ — Bill Gould, Faith No MoreSmall Victories: The True Story of Faith No More is the definitive biography of one of the most intriguing bands of the late twentieth century. Written with the participation of the group’s key members, it tells how such a heterogeneous group formed, flourished, and fractured, and how Faith No More helped redefine rock, metal and alternative music. The book chronicles the creative and personal tensions that defined and fueled the band, forensically examines the band’s beginnings in San Francisco’s post-punk wasteland, and charts the factors behind the group’s ascent to MTV-era stardom.Small Victories strips away the mythology and misinformation behind their misanthropic masterpiece Angel Dust, explores the rationale behind the frequent hiring and firing of band members, and traces the unraveling of the band in the mid-1990s. It also examines the band’s breakup and hiatus, explores their unwelcome legacy as nu-metal godfathers, and gives a behind-the-scenes view of their rebirth. Based on meticulous research and hundreds of interviews with current and former band members and other key figures, Small Victories combines a fan’s passion with a reporter’s perspicacity.

    He references his own contributions to the canon of popular music, and he provides fascinating insider portraits of the industry and its protagonists. But above all, he questions our ideas of music and our attitude to sound, introducing us throughout this provocative and superbly written book to his current work, The17.

    You choose! -Tips and tricks that will save you time and money -You can read this book from start to finish, or use it as a reference -Large, easy to understand pictures And much more! I promise that this book will be worth your time, or you will get your money back. There are many solar system books on the market that are just too hard to understand, and impractical. Tired of googling every question you have about setting up your own solar system? Then give this book a chance. It will show you everything that you need to know, from start to finish.

    Freak Out the Squares is Russell's exceptionally witty, unusual and enlightening account of the heady times being a key member of Britpop's best-loved and most enduringly relevant band. The first account of life in Pulp, it takes as its starting point the band's reunion tour in 2011, which culminated in a triumphant Glastonbury performance. It's packed with good stories about Britpop luminaries, including Jarvis of course, and digs back into Pulp's origins in Sheffield and to their glory days at the height of Britpop. Russell Senior is a man too smart to have ever been a pop star. And Pulp were too odd a band ever to have become so big. But we can only be grateful that he was, and they did – and that Freak Out the Squares tells the story in Russell's inimitable, entertaining and fascinating way.

    When he was seventeen years old, his demons led him to a Massachusetts mental institution where he confronted them the only way he knew how, by writing his first songs. Thirty years later, Taylor's songs are among the most popular in the annals of music, but the demons are still with him. But unlike many of his contemporaries who faced a similar struggle, Taylor managed to emerge as an inspirational figure. Fire and Rain traces this remarkable path, including his troubled marriage to pop star Carly Simon and the premature alcoholism-related death of his brother: Taylor's ten-month stay in the exclusive private psychiatric institution where he finished high school; His self-imposed exile to England where he submitted some of his music to the Beatles' Apple Records, which signed him to his first record contract in 1968. Paul McCartney mentored Taylor's early career; The story behind his second album, Sweet Baby James, which contained the song "Fire and Rain" about the hopelessness of mental illness and suicide; As Taylor's fame increased, so did his problems with heroin, alcohol, and mental illness. In the seventies, the singer nearly fell over the edge many times.