A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    A mage unbound to the Imperium, and therefore a dangerous wild card in their eyes. The Imperium wants him, wants his power, but Justus has hidden for many years and now has some semblance of a normal life. All that’s about to change when Sable Rounds walks through the door of his antique shop, looking for work. Justus instantly knows what Sable is, he just doesn't know the danger he’s in.Alone, also on the run from the Imperium, Sable longs for a normal life. For somewhere to belong. She finds this when Justus hires her, but she knows it’s temporary and fragile, an illusion. Though she hates to think about it, she knows that one day she will have to move on.The Imperium is always behind her, waiting. When they finally find Sable, they find Justus. And all hell’s about to break loose.

    On the show, one explosive, charismatic Head Chef oversees 16 chefs as they battle it out to win a job as Head Chef of top restaurant with a total prize value of $250,000. In each episode the chefs are put to the test in a skill's-based challenge, and must follow it up by completing dinner service at the exclusive Hell's Kitchen restaurant set in Los Angeles. Now, in their first ever cookbook, readers will learn how to recreate over one hundred of the contestant's delectable, restaurant-worthy dishes in their own home and will be given access to the recipes, menus, and behind-the-scenes secrets that they've been craving!

    Only one man could prevent the accident. An ex-NASA scientist reluctantly joins the crew of re-commissioned space shuttle Discovery on a daring rescue mission to recover the satellite. Orbiting Earth, they are about to experience something out of this world.

    Escape into an exotic untamed world in this sci-fi adventure that has been called a cross between Gladiator, Planet of the Apes and The Hunger Games. In Las Vegas, Shaw, billionaire casino magnate and self proclaimed world's greatest showman, nears completion on the massive Serengeti Resort & Casino. Its amphitheater is being transformed into an authentic slice of African savanna for the show Predators and Prey which will savagely pit animal against animal in the bloodiest gladiatorial spectacle ever created for human entertainment. The only thing missing is the main attraction - which Shaw soon finds in Shark, the world's only Great White Half Man Half Shark Hybrid to be exact. Shaw envisions the show's tagline as "Come One - Come All To See - The Only Great White Shark In Captivity" but soon learns that capturing the world's top predator and delivering him to Vegas is easier said than done. This daunting task will require the cruel tactics of the evil animal slave trading hyena, Old Jack. The heartbreaking plans they devise and innocent pawns they use to try to coerce Sharks allegiance will force all to rely on primitive instincts to survive.

    Jonathan Munro's house is broken into, and his former best friend and colleague, archaeologist Stephen Kaufman, is knifed in the streets of Ankara, he is thrust into a world of international criminals who will stop at nothing to claim the priceless artifact Dr. Kaufman unearthed - a scroll revealing the location of the missing autographs of the New Testament. Is it the find of the century, or a costly fraud?As he flees with Isabel, Kaufman's beguiling sister, Dr. Munro finds himself pursued by relentless mercenaries intent on seizing this incalculable treasure for themselves. Through some of Christianity's most revered historical sites, he and Isabel must race to unravel the clues and find the autographs before they fall into the wrong hands.

    From working with new equipment to working with the US Navys diverse populationand strong egosfew punches are pulled as Alan finds himself riding the forefront of technology.

    Billionaire Protector Billionaire Baby Daddy Billionaire Cowboy Billionaire's Inheritance Each novel has never been released and has an HEA.

    Duke Rogers finds himself in a racially charged situation. The case might have to wait... The immediate problem: getting out of South Central Los Angeles in one piece during the 1992 Rodney King riots and that's just the beginning of his problems.Private investigator Duke Rogers finds an old "friend" for a client. The client's "friend," an up and coming black actress, ends up dead. Duke knows his client did it. Now, feeling guilty, he wants to find the client/killer. He starts his mission by going to the dead actress' family in South Central L.A. - and while there the Rodney King riots ignite. And while he tries to track down the killer he must also deal with the racism of his partner, Jack, and from the dead woman's brother, Warren. He must also confront his own possible latent racism - even as he's in an interracial relationship with the murder victim's dead woman's sister.

    When her house catches fire, destroying the evidence she's collected, it seems the mastermind will do anything to keep Victoria from disclosing what she knows. Unsure what to do, she turns to her charming supervisor for help. But without much evidence, Jeff Tucker is reluctant to believe Victoria…until they both become suspects. Now they must work together to prove their innocence…and stay alive. With an unpredictable—and deadly—criminal after them, each step could be their last.

    Worse yet, he learns that the one man who can help him is his enemy. Kiameron is the crown prince of DiNolfol. He is torn between two destinies - assuming the crown upon his father’s death or answering the call of his non-Human traits, abilities associated with the mysterious Stravad. The decision is made for him with the destruction of everything he holds dear. Armed with his burgeoning powers and a mysterious talisman that he does not know how to use, Kai strikes back at Gava, the despot who destroyed his life. Crippled by self-doubt and fear, he falters in his quest, until he meets a man who forces him to take action. However, his new ally is hiding secrets, secrets that will rob Kai of everything he holds sacred.

    His U.S. counterpart, Bill Bowerman, brought Lydiard's term for what until then had been called roadwork, or jogging, to the States. Soon after, the 1970s running boom started, spurred by exercise-advocating research from the growing fields of exercise science and sports medicine and from enthusiasts such as Jim Fixx, author of The Complete Book of Running. One of Bowerman's former runners at the University of Oregon, Phil Knight, saw to it that those millions of new runners had swoosh-adorning footwear designed specifically for their sport.The pace of knowledge enhancement and innovation has, in fact, been so brisk through the years that even highly informed runners could be excused for not keeping up, but no longer. Running Science is a one-of-a-kind resource:- An easily comprehended repository of running research- A wealth of insights distilled from great sport and exercise scientists, coaches, and runners- A do-it-right reference for a host of techniques and tactics- An array of the most credible and widely used training principles and programs- Perhaps most of all, a celebration of the latest science-based know-how of running, now truly the world's most popular sportElite running coach Owen Anderson presents this comprehensive work in a compelling way for runners. A PhD and coach himself, Anderson has both a great enthusiasm for sharing what scientific studies offer the running community and a keen sense of what's really important for today's informed runners to know.

    Betrayal will make him a legend. Eleven years after the invasion, the galaxy lives in an uneasy peace and Chandler Vail has been changed by war. A killing machine with no battlefield, now he works for a PMC in Special Operations. But when he’s sent to extract a runaway, and the kid dies at the hands of mysterious hitmen, he tracks the killers to a utopian mega-ship built for the galaxy’s wealthy. What he discovers onboard is nothing short of terrifying. Passengers and crew alike show up dead in gruesome, unexplained ways. Outside access to its hatches are sealed, and all contact with the flight deck’s been lost. The ship is flying to a heading unknown… And every person onboard wants him dead. Descending into a fight for survival, soon he discovers an enemy onboard with shocking ties to his past… And a stranglehold on the galaxy. Mercenary Warden is the first scifi thriller in the Shadow Empire series. If you like the gritty combat of The Last Reaper, the camaraderie of Galaxy's Edge, or the fun of The Mandalorian, you won’t be able to stop reading this new action-packed scifi adventure.

    But a tiny spark ignites a fury of changes and she's suddenly being hunted by council and forced to rely on strangers for protection. But the farther she strays from home, the more her magic and forgotten memories return and she starts to suspect the band of strangers are not what they seem. They help her find her rightful place and destroy the bonds, but securing her future might be more than she can do with magic alone.

    Legs like toothpicks, body and face all ribs and cheekbones. And that hair. Come on, what is it? Like friggin' barbed wire. I see you with a hand-me-down cracked bat creaming a leather ball, in a sock, hanging from the branch of a mango tree.' Being accepted into an elite international school on a cricket scholarship doesn't mean your life is going to change. Except it does, because hunky Indika - I for Indika, I for Incredible - takes you under his wing, drags you to posh restaurants and shows you pictures from glossy magazines of women who ... well, never mind, that's not the point. The point is: if your best friend snogs your girlfriend, can he still be Incredible? Was he ever? But don't sweat the small stuff. There are cricket matches to win, examinations to pass, a horrifying past to forget, a sinister schoolmaster to avoid ... and, of course, a first kiss to finally experience. Prabu's life is never going to be the same again. Funny, diamond-sharp and unapologetic, Panther is a novel about that familiar, fractured passage to adulthood that can make us magnificent if it does not kill us.