This title shows what criteria admissions committees use to evaluate applicants, their qualifications, and how to showcase their talents in personal essays, letters of recommendations, and preselection interviews.

    Scientists such as Richard Dawkins, Lawrence Krauss, and Sam Harris tell us that our most intimate actions, thoughts, and values are mere byproducts of thousands of generations of mindless adaptation. We are just one species among multitudes, and therefore no more significant than any other living creature. Now comes Brown University biologist Kenneth R. Miller to make the case that this view betrays a gross misunderstanding of evolution. Natural selection surely explains how our bodies and brains were shaped, but Miller argues that it’s not a social or cultural theory of everything. In The Human Instinct, he rejects the idea that our biological heritage means that human thought, action, and imagination are pre-determined, describing instead the trajectory that ultimately gave us reason, consciousness and free will. A proper understanding of evolution, he says, reveals humankind in its glorious uniqueness—one foot planted firmly among all of the creatures we’ve evolved alongside, and the other in the special place of self-awareness and understanding that we alone occupy in the universe. Equal parts natural science and philosophy, The Human Instinct is a moving and powerful celebration of what it means to be human.

    Google Hacking teaches people how to get the most out of this revolutionary search engine. Not only will this book teach readers how Google works, but it will also empower them with the necessary skills to make their everyday searches easier, more efficient, and more productive. Google Hacking also demonstrates how Google can be used for negative means. It's immense searching power, means that everyone, including cyber criminals, can feasibly access confidential data, such as company presentations, budgets, blueprints, even credit card numbers, with just the click of a mouse. Using numerous examples, case studies, and screenshots, this book explains the art of ethical Google Hacking -- it not only teaches readers how Google works, but it provides them with the knowledge they need to protect their data and systems from getting Google Hacked. This is the only book you need to maximize (and protect yourself) from Google searches!

    In this much-anticipated book, Michael Tomasello weaves his twenty years of comparative studies of humans and great apes into a compelling argument that cooperative social interaction is the key to our cognitive uniqueness. Once our ancestors learned to put their heads together with others to pursue shared goals, humankind was on an evolutionary path all its own.Tomasello argues that our prehuman ancestors, like today's great apes, were social beings who could solve problems by thinking. But they were almost entirely competitive, aiming only at their individual goals. As ecological changes forced them into more cooperative living arrangements, early humans had to coordinate their actions and communicate their thoughts with collaborative partners. Tomasello's "shared intentionality hypothesis" captures how these more socially complex forms of life led to more conceptually complex forms of thinking. In order to survive, humans had to learn to see the world from multiple social perspectives, to draw socially recursive inferences, and to monitor their own thinking via the normative standards of the group. Even language and culture arose from the preexisting need to work together. What differentiates us most from other great apes, Tomasello proposes, are the new forms of thinking engendered by our new forms of collaborative and communicative interaction.A Natural History of Human Thinking is the most detailed scientific analysis to date of the connection between human sociality and cognition.

    The Emotional Brain investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Shirer's new book - written in his ninth decade - explores the passionate, highly charged, and extraordinary lives of Leo and Sonya Tolstoy. It is a compelling illumination both of the nature of genius and of the universal problems of love, sex, and marriage - themes that Tolstoy played out in his great fiction and that haunted him in his tangled domestic life. Rich in anecdotes, wise, full of sweeping history, and imbued with Shirer's profound knowledge of literature and life, Love and Hatred ranks beside such works as Robert Massie's Nicholas and Alexandra and Nigel Nicolson's Portrait of a Marriage as a masterly, intuitive, and sympathetic exploration of the love/hate relationship between two famous, bigger-than-life people. Beginning in 1862, when Tolstoy committed the blunder of asking his young bride to read his diaries of his bachelor life so there should be no secrets between them, and ending with his tragic flight from home (and marriage) in 1910 while the whole world waited for news of him, Love and Hatred tells the story of a great romance between two people who could live neither together nor apart - a romance that exhausted and obsessed them both, and that forms the basis for much of Tolstoy's work. The final book of William L. Shirer's long and brilliant career, it is - appropriately - a masterly re-creation of a time, of two extraordinary people, and of the very nature of love, marriage, and old age.

    Most of us have unfinished business that might make us feel like we walk around dragging a heavy ball with a chain connected to our ankle. When you declutter and possibly downsize, you can free yourself of weighty matters that tie you down physically, mentally, emotionally, and spiritually.Lighter Living explains why you might want to simplify your home and your life. It shows you how to declutter and then organize what you keep. Finally, you are given a vision for lifelong decluttering and how it can lead to well-being and peace of mind.

    Whether you’re interested in memory or prejudice, learning or schizophrenia, you’ll find something to interest you in this essential guide to the science of the mind.

    Everything around us, including matter, is energy. A deep look into the mysteries of the subatomic world – the particles that make up the atom – provides answers to basic questions about how the universe works. To solve the future of mankind’s energy needs we need to understand the basic building blocks of the universe, including the atom and its parts. By exploring the subatomic world we’ll find more answers to our questions about time, forces like gravity and the matter that surrounds us. More importantly, we’ll find new ways to tap into the energy that exists around us to power our growing needs. In a new branch of particle physics, where tiny particles are thought of as energy waves, we find new answers that may help us in our quest to find alternative energy sources.

    Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    From the 100 Years War to the Gulf Wars, and from the wisdom of Aristotle to the Civil Rights movement, this book distils the major events in human history into easily digestible chunks. Each essay is accompanied by an image - or a clear diagram to illustrate complex ideas - and will plug the gaps in your knowledge of the most important eras, movements and events in the history of humankind. World History in Minutes is the perfect introduction to this expansive subject. Contents include: Neanderthals, Babylonians, Attilla the Hun, Abyssinian Empire, Magna Carta, Black Death, Inca, Henry VIII Reformation, Ulster Plantations, Rousseau and the Enlightenment, Declaration of Independence, French Revolution, Tonga Civil War, Universal Suffrage, Spanish Influenza, Great Depression, Pearl Harbour, The Space Age, Civil Rights, Environmentalism, Oligarchs and Tiger Economies.

    Drawing partly on his own career—from young scientist in awe of his elders to crotchety elder statesman—Tattersall offers an idiosyncratic look at the competitive world of paleoanthropology, beginning with Charles Darwin 150 years ago, and continuing through the Leakey dynasty in Africa, and concluding with the latest astonishing findings in the Caucasus.The book's title refers to the 1856 discovery of a clearly very old skull cap in Germany's Neander Valley. The possessor had a brain as large as a modern human, but a heavy low braincase with a prominent brow ridge. Scientists tried hard to explain away the inconvenient possibility that this was not actually our direct relative. One extreme interpretation suggested that the preserved leg bones were curved by both rickets, and by a life on horseback. The pain of the unfortunate individual's affliction had caused him to chronically furrow his brow in agony, leading to the excessive development of bone above the eye sockets.The subsequent history of human evolutionary studies is full of similarly fanciful interpretations. With tact and humor, Tattersall concludes that we are not the perfected products of natural processes, but instead the result of substantial doses of random happenstance.

    Those manic blogs from the hospital wards during under-slept call nights (which left a few friends wondering if he had invaded the hospital pharmacy) were the genesis for this book, Playing Doctor. This is a journey through medical training as interpreted by someone who told their college career advisor that the only thing they did not want to be was a doctor-not that medical schools want you believing their training was interpretive, like a modern dance company's version of Grey's Anatomy-and started school with a traumatic brain injury. This entertaining, heartfelt demystification of medical school via the confusion that seemed to litter John's medical trail, takes readers along the studies and clinical wards that miraculously teach students how to care for patients. The follow up books cover residency.