On one side the alt right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, a culture of struggle sessions and virtue signalling lurks behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures right through to its mainstream expression. Kill All Normies explores some of the cultural genealogies and past parallels of these styles and subcultures, drawing from transgressive styles of 60s libertinism and conservative movements, to make the case for a rejection of the perpetual cultural turn.

    Hoffman pierced this alternate society, welcomed in and initiated into its rights and upside-down beliefs, and finally ushered to its inner sanctum. Equally freewheeling and profound, Liar’s Circus tracks the MAGA faithful across five thousand miles of the American heartland during a crucial arc of the Trump presidency stretching from the impeachment saga to the dawn of the coronavirus pandemic that ended the rallies as we know it.Trump’s rallies are a singular and defining force in American history—a kind of Rosetta stone to understanding the Age of Trump. Yet while much remarked upon, they are, in fact, little examined, with the focus almost always on Trump’s latest outrageous statement. But who are the tens of thousands of people who fill these arenas? What do they see in Trump? And what curious alchemy—between president and adoring crowd—happens there that might explain Trump’s rise and powerful hold over both his base and the GOP?To those on the left, the rallies are a Black Mass of American politics at which Trump plays high priest, recklessly summoning the darkest forces within the nation. To the MAGA faithful, the rallies are a form of pilgrimage, a joyous ceremony that like all rituals binds people together and makes them feel a part of something bigger than themselves. Both sides would acknowledge that this traveling roadshow is the pressurized, combustible core of Trump’s political power, a meeting of the faithful where Trump is unshackled and his rhetoric reaches its most extreme, with downstream consequences for the rest of the nation.To date, no reporter has sought to understand the rallies as a sociological phenomenon examined from the bottom up. Hoffman has done just this. He has stood in line for more than 170 hours with Trump's most ardent superfans and joined them at the very front row; he has traveled from Minnesota to Texas, Louisiana, Mississippi, and New Hampshire immersing himself in their culture. Publishing in the heart of the 2020 election cycle, Liar’s Circus is a fresh and revelatory portrait of Trump’s America, from one of our most talented journalists.