Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.

    Imagine: 54 leading young Jewish writers, artists, photographers, screenwriters, architects, actors, musicians, and graphic artists grappling with the first five books of the Bible and giving new meaning to the 54 Torah portions that are traditionally read over the course of a year. From the foundational stories of Genesis and Exodus to the legalistic minutiae of Leviticus, Numbers, and Deuteronomy, Unscrolled is a reinterpreting, a reimagining, a creative and eclectic celebration of the Jewish Bible.Here s a graphic-novel version of Moses receiving the Ten Commandments, by Rebecca Odes and Sam Lipsyte. Lost creator Damon Lindelof writing about Abraham s decision to sacrifice his son as if Abraham were a mental patient in the wake of that incident. Here s Sloane Crosley bringing Pharaoh into the 21st century, where he s checking out boils, lice, and plague of frogs on WebMD. Plus there s Joshua Foer, Aimee Bender, A. J. Jacobs, David Auburn, Jill Soloway, Ben Greenman, Josh Radnor, Adam Mansbach, and more.Edited by Roger Bennett, a founder of Reboot, a network of young Jewish creatives and intellectuals, Unscrolled is a gathering of brilliant, diverse voices that will speak to anyone interested in Jewish thought and identity and, with its singular design and use of color throughout, the perfect bar and bat mitzvah gift. First it presents a synopsis of the Torah portion, written by Bennett, and then the story is reinterpreted, in forms that range from the aforementioned graphic novel and transcript to stories, poems, memoirs, letters, plays, infographics, monologues each designed to give the reader a fresh new take on some of the oldest, wisest, and occasionally weirdest stories of the Western world, while inspiring new ideas about the Bible and its meaning, value, and place in our lives.

    This collection, first published in 1979, utilizes the physical body as a means to explore the human mind and soul. Never hesitant to admit his own frailties, Selzer draws on his experiences as a surgeon with integrity and wit, allowing readers a first-hand glimpse into the medical world.

    A VINTAGE ORIGINAL.What do we see when we read? Did Tolstoy really describe Anna Karenina? Did Melville ever really tell us what, exactly, Ishmael looked like? The collection of fragmented images on a page - a graceful ear there, a stray curl, a hat positioned just so - and other clues and signifiers helps us to create an image of a character. But in fact our sense that we know a character intimately has little to do with our ability to concretely picture our beloved - or reviled - literary figures.In this remarkable work of nonfiction, Knopf's Associate Art Director Peter Mendelsund combines his profession, as an award-winning designer; his first career, as a classically trained pianist; and his first love, literature - he thinks of himself first, and foremost, as a reader - into what is sure to be one of the most provocative and unusual investigations into how we understand the act of reading.