Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    On any given Saturday, in dozens of stadiums across America, you will find crowds in excess of 75,000 gathered to root on their teams. This book is their Bible???a rich and comprehensive reference guide to the game??'s history, tradition and lore. Based on three years of research by the nation??'s foremost football experts, the book features: ???? ???? ??Capsule histories for each of the 119 Division 1-A programs, the Ivy League schools and teams from the SWAC, MEAC and historically black colleges ??????????????Year-by-year schedules and records ??????????????Statistical leaders from every school ??????????????Fightsong lyrics ??????????????Box scores for every bowl game ever played ??????????????4-color insert illustrating the evolution of each school??'s helmet design ??????????????Weekly polls dating back to 1936 ??????????????Essays by the game??'s top wordsmiths (Dan Jenkins, Beano Cook, Chris Fowler, Gene Wojciechowski) ??????????????Plus a lively round table discussion with ESPN??'s popular Game Day Team (Fowler, LeeCorso and Kirk Herbstreit) Packed with tables and charts and designed in an easy-to-read style, the updated ESPN College Football Encyclopedia will continue to dazzle even the most knowledgeable fan.

    All of the laughs, the scraps, the yarns and the characters: they all left a mark on me. And I wouldn’t change any of it."Bob Murphy has never been a typical footballer.Music buff, Age columnist and Winnebago driver, he is as comfortable in a Fitzroy café or the front bar of a grungy pub as he is in the locker room.In this unique memoir, Murphy takes the reader inside his seventeen-year career, including his three years as captain of the Western Bulldogs, exploring the people, places and events that shaped him. From playing backyard cricket in 1980s Warragul to Community Cup with Paul Kelly in the 2000s, and from the joy of marrying his high school crush to the agony of a season-ending ACL rupture: the man described as the spirit of the Bulldogs has soul, and it’s made of leather.How did the country kid with a gypsy’s heart become an All-Australian captain? What’s it like to have your club reach the AFL Grand Final for the first time in sixty-two years, and have to cheer from the sidelines? How does it feel to realise you can no longer do the things that made you great?The great Australian football bard Martin Flanagan has long insisted Bob Murphy has a book in him like no footballer has written. Leather Soul proves him right.

    These were the athletes in the Olympic marathon. So how did he end up with a bronze medal? How did he win the London marathon? And why does he still hold the English record for the distance?In this remarkable autobiography, he explains how -- how someone who was almost the bottom of the class when he first went to school, and even worse at sport, eventually turned himself into a world-class athlete, competing in top marathons all over the world, and genuinely going from last to first.As well as the enthralling life story of one of our finest distance runners, this book is a wonderfully clear and inspiring piece of life coaching for anyone who wants to make the most of their talents. But more than this, as Spedding says at the start, 'I believe that on occasions you can create the circumstances in which you can perform at a higher level than your talent says you can.' Spedding's own story, and his chronicle of the big races he excelled in, proves it's trueFor anyone aspiring to run a marathon, or indeed anyone who wants to set themselves a goal they think beyond their reach -- and achieve it -- this is an essential book.

    

    

    Tim Hudson was determined to demonstrate his recovery from a recurring injury. Barry Zito had to show the world that after a ho-hum 2003, his 2002 Cy Young Award was not a fluke. Mark Mulder missed the 203 playoffs entirely with a stress fracture, but the way he saw it, he simply needed to be himself-the natural-born pitcher.Given unprecedented access to the Big Three , Mychael Urban recreates their tumultuous season through their eyes. he explores the nuts and bolts of major league pitching, examining each player's unique approach to this craft while revealing how three very different personalities cope with the demands, rewards, and challenges of sports stardom.Now with a new afterword on the 2005 seasonUrban traces the fortunes of the Big Three after Hudson was sent to Atlanta and Mulder to St. Louis, trades which held the dramatic promise of them being reunited again-as opponents-in the playoffs."Written with great color, style, humor, and grace, Aces takes readers on a captivating ride." - Mike Silver, Sports Illustrated"Mychael Urban's book is a fabulous read... This is hardly just a baseball book. It's about life, and he tremendous burden each pitcher carried while trying to lead the Oakland A's to the playoffs. I absolutely loved it." - Bob Nightengale, Senor Writer/Columnist, USA Today Sports Weekly"From the southern fried heat of Tim Hudson to Mark Mulder's cool aloofness to Barry Zito's cerebral wanderings, Urban captures the engine of Oakland's Little Engine That Could of a team with grace and aplomb." - Scott Miller, National Baseball Columnist, CBS.SportsLine.com

    Daniel William Carter is acknowledged as the greatest fly-half to have played international rugby. A veteran of more than 100 test matches, he is the world record holder for most test points, has twice been named the IRB’s Player of the Year and twice named New Zealand Player of the Year. Legendary unbeaten All Blacks coach, Sir Fred Allen, who followed international rugby from the 1920s until after the 2011 Rugby World Cup, had no hesitation in naming Carter as the greatest fly-half he ever saw. Carter, though, is renowned for his modesty and unassuming nature, and argues that he has he always ‘just tried to do the best job I can for the All Blacks’. In Dan Carter — My Story the great All Blacks pivot with the model good looks, opens up for the first time about his stellar 13-year career. He looks back on the myriad highs, including that virtuoso performance for the All Blacks against the Lions in the second test of the 2005 series. And, with an equal measure of honesty, he reflects on the lows of his career, speaking frankly of the mental anguish he felt after twice being invalided out of Rugby World Cups. As well, he talks about his unflinching loyalty to the famous black jersey and the reasons why he elected to make a long-term commitment to New Zealand.

    If you liked Are We There Yet?, then you'll love Rumble Road.

    At seventy-nine, after twenty years of managing and fifty-seven years with one franchise, this Hall of Famer still suits up in Dodger Blue every day. He also keeps a travel schedule that would dizzy the most frequent of frequent fliers. The embodiment of the American dream, Lasorda went from a scrawny, overlooked Italian kid of average ability to become one of the world’s most recognizable baseball faces. And he fought for it every step of the way.In I Live for This Bill Plaschke strips the veneer from one of baseball’s last living legends to show how grit and determination really can transform a life. We think we know this jovial manager from the rah-rah style that has always raised eyebrows in the world of baseball. Some view him as an anachronism. Some love him like Santa Claus. But there’s one thing they all agree on: Lasorda is a success.With gleaming insight and remarkable candor, Plaschke takes us inside the day-to-day world of this baseball great to reveal a side of Lasorda that few people really know. And along the way, we’re treated to some of the most outrageous stories in sports. We also discover Lasorda’s unshakable opinions about what plagues baseball today.Bravely and brilliantly, I Live for This dissects the personality to give us the person. In the end we’re left with an indelible portrait of a legend that, if Lasorda has anything to say about it, we won’t ever forget.

    

    This book contains the fascinating, insightful and at times hilarious memoirs of one of the most gifted and enigmatic British footballers of the last 25 years, Matt Le Tissier.

    Thousands of hours on the pedals, forever turning left, following that black line round, pushing your body harder than it is designed to go. Then comes the sacrifice. All familiar pleasures stripped away in search of perfection. Then the pain. Muscles burning, stomach churning, an ache in the bones. To pull all of this together to achieve an Olympic gold is impressive; to be part of a couple doing this in the same sport is rare; to do it ten times between you is unprecedented.Laura Trott and Jason Kenny, Britain’s most successful female and male Olympians, invite us into their world, on to the boards of the velodrome and down the back straight of British pro cycling to give us the inside track on what it takes to become a champion.This is the story of the races that gripped a nation; one of sprints and pursuits, tactics, mind games, medals and trials; of being so tired you collapse by the side of the track, so out of form you can’t finish a practice session; of what goes through the mind of an Olympian as they power towards the finish line; and of how a boy from Bolton and a girl from Cheshunt became the best in the world, while finding in each other the perfect partner.

    How does he do it? And why? What drives him to put his body through the physical and mental hurdles to become the best in the world? This is also the story of an extraordinary year in the life of an extraordinary sportsman, one which started with his best-ever world championships in Mallorca—where, for the first time in his career, he became a double world champion—continued with his attempt on the world kilometer record in La Paz, Bolivia, went on to Japan where he spent three months riding the crazy keirin circuit, before returning to training at the world-class Manchester velodrome in the buildup to the 2008 Beijing Olympics.By shadowing Hoy through a season with the British track cycling team, author Richard Moore has gained an unembellished insight into the mind of a world champion. He has also attained unprecedented levels of access to the key members of the all-conquering British team (which smashed all records and dominated the 2007 world championships) and support staff, including top coaches, world-renowned psychiatrists, doctors (where the subject of drug abuse is an ever-present shadow), and the pivotal characters behind the scenes. Combining his forensic knowledge of the cycling world with his acclaimed skills as a tenacious investigative journalist, Moore captures the mood of the British team and explores an area of professional sport that has rarely been seen before.

    The Elements of Scoring explains how paying attention to the way you play -- regardless of your level of skill -- will guarantee you fewer strokes, a better overall game, and at the end of the day, more fun. With a practical and encouraging touch, Raymond Floyd shares his vision of what makes a scorer and shows how you can become this most dangerous of opponents. Discover the ten mistakes amateurs make that pros never doLearn why the 6-foot putt is the most important shot in golfPlay to your strengths and hide your weaknessesBanish first-tee jitters and focus on the rest of your gameKnow when bogey can be a good score Golf is a game of mistakes: The secret to better golf lies in making fewer of them and making sure the ones you do make don?t prove too costly. With Raymond Floyd as your teacher, you are sure to shoot the lowest scores you can, day in and day out, playing the game like a true scorer.