Here, for the first time and in detail, Zimbardo tells the full story of the Stanford Prison Experiment, the landmark study in which a group of college-student volunteers was randomly divided into “guards” and “inmates” and then placed in a mock prison environment. Within a week, the study was abandoned, as ordinary college students were transformed into either brutal, sadistic guards or emotionally broken prisoners. By illuminating the psychological causes behind such disturbing metamorphoses, Zimbardo enables us to better understand a variety of harrowing phenomena, from corporate malfeasance to organized genocide to how once upstanding American soldiers came to abuse and torture Iraqi detainees in Abu Ghraib. He replaces the long-held notion of the “bad apple” with that of the “bad barrel”—the idea that the social setting and the system contaminate the individual, rather than the other way around.

    Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types—Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid back and friendly, and Blues who are analytical and precise—and explains how to identify and interact with each type of person. Instead of being bogged down with overly technical categorizations, the simple four color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them.Surrounded by Idiots is full of practical information for interacting with people based on their color, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.

    His previous books, including the Pulitzer Prize finalist The Blank Slate, have catapulted him into the limelight as one of today's most important and popular science writers. Now, in The Stuff of Thought, Pinker marries two of the subjects he knows best: language and human nature. The result is a fascinating look at how our words explain our nature. What does swearing reveal about our emotions? Why does innuendo disclose something about relationships? Pinker reveals how our use of prepositions and tenses taps into peculiarly human concepts of space and time, and how our nouns and verbs speak to our notions of matter. Even the names we give our babies have important things to say about our relations to our children and to society. With his signature wit and style, Pinker takes on scientific questions like whether language affects thought, as well as forays into everyday life: why is bulk e-mail called spam and how do romantic comedies get such mileage out of the ambiguities of dating? The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of readers of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.

    A history of the tribes of the Pacific Northwest from the coming of the white man to the present day.

    In How Mumbo-Jumbo Conquered the World, Francis Wheen brilliantly laments the extraordinary rise of superstition, relativism and emotional hysteria. From Middle Eastern fundamentalism to the rise of lotteries, astrology to mysticism, poststructuralism to the Third Way, Wheen shows that there has been a pervasive erosion of Enlightenment values, which have been displaced by nonsense. And no country has a more vivid parade of the bogus and bizarre than the one founded to embody Enlightenment values: the USA. In turn comic, indignant, outraged, and just plain baffled by the idiocy of it all, How Mumbo-Jumbo Conquered the World is a masterful depiction of the absurdity of our times and a plea that we might just think a little more and believe a little less.

    Helen Keller relates her impressions of life's beauty and promise, perceived through the sensations of touch, smell, and vibration, together with the workings of a powerful imagination. The World I Live In comprises fifteen essays and a poem, "A Chant of Darkness," all of which originally appeared in The Century Magazine. These brief articles include "The Seeing Hand," "The Hands of Others," "The Power of Touch," "The Finer Vibrations," "Smell, the Fallen Angel" "Inward Visions," and other essays. "Optimism," written while Keller was a college student, offers eloquent observations on acquiring and maintaining a sense of happiness. These essays reflect the author's remarkable achievements, as expressed in her honorary degree from Harvard, the first ever granted to a woman: "From a still, dark world she has brought us light and sound; our lives are richer for her faith and her example."