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Post Corona: From Crisis to Opportunity


Scott Galloway - 2020
    Some businesses--like home exercise company Peloton, video conference software maker Zoom, and Amazon--woke up to find themselves crushed under an avalanche of consumer demand. Others--like the restaurant, travel, hospitality, and live entertainment industries--scrambled to escape obliteration.But as Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, Our commonwealth didn't just happen, it was shaped. We chose this path--no trend is permanent and can't be made worse or corrected.

Who Owns the Future?


Jaron Lanier - 2013
    Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.

Wanderlust: A History of Walking


Rebecca Solnit - 2001
    The author argues for the preservation of the time and space in which to walk in an ever more car-dependent and accelerated world.

Boom Town: The Fantastical Saga of Oklahoma City, Its Chaotic Founding, Its Apocalyptic Weather, Its Purloined Basketball Team, and the Dream of Becoming a World-class Metropolis


Sam Anderson - 2018
    It was founded in a bizarre but momentous "Land Run" in 1889, when thousands of people lined up along the borders of Oklahoma Territory and rushed in at noon to stake their claims. Since then, it has been a city torn between the wild energy that drives its outsized ambitions, and the forces of order that seek sustainable progress. Nowhere was this dynamic better realized than in the drama of the Oklahoma City Thunder basketball team's 2012-13 season, when the Thunder's brilliant general manager, Sam Presti, ignited a firestorm by trading future superstar James Harden just days before the first game. Presti's all-in gamble on "the Process"—the patient, methodical management style that dictated the trade as the team’s best hope for long-term greatness—kicked off a pivotal year in the city's history, one that would include pitched battles over urban planning, a series of cataclysmic tornadoes, and the frenzied hope that an NBA championship might finally deliver the glory of which the city had always dreamed.Boom Town announces the arrival of an exciting literary voice. Sam Anderson, former book critic for New York magazine and now a staff writer at the New York Times magazine, unfolds an idiosyncratic mix of American history, sports reporting, urban studies, gonzo memoir, and much more to tell the strange but compelling story of an American city whose unique mix of geography and history make it a fascinating microcosm of the democratic experiment. Filled with characters ranging from NBA superstars Kevin Durant and Russell Westbrook; to Flaming Lips oddball frontman Wayne Coyne; to legendary Great Plains meteorologist Gary England; to Stanley Draper, Oklahoma City's would-be Robert Moses; to civil rights activist Clara Luper; to the citizens and public servants who survived the notorious 1995 bombing of the Alfred P. Murrah federal building, Boom Town offers a remarkable look at the urban tapestry woven from control and chaos, sports and civics.

The Measure of Manhattan: The Tumultuous Career and Surprising Legacy of John Randel, Jr., Cartographer, Surveyor, Inventor


Marguerite Holloway - 2013
    (1787–1865) was an eccentric and flamboyant surveyor. Renowned for his inventiveness as well as for his bombast and irascibility, Randel was central to Manhattan’s development but died in financial ruin. Telling Randel’s engrossing and dramatic life story for the first time, this eye-opening biography introduces an unheralded pioneer of American engineering and mapmaking.Charged with “gridding” what was then an undeveloped, hilly island, Randel recorded the contours of Manhattan down to the rocks on its shores. He was obsessed with accuracy and steeped in the values of the Enlightenment, in which math and science promised dominion over nature. The result was a series of maps, astonishing in their detail and precision, which undergird our knowledge about the island today. During his varied career Randel created surveying devices, designed an early elevated subway, and proposed a controversial alternative route for the Erie Canal—winning him admirers and enemies.The Measure of Manhattan is more than just the life of an unrecognized engineer. It is about the ways in which surveying and cartography changed the ground beneath our feet. Bringing Randel’s story into the present, Holloway travels with contemporary surveyors and scientists trying to envision Manhattan as a wild island once again. Illustrated with dozens of historical images and antique maps, The Measure of Manhattan is an absorbing story of a fascinating man that captures the era when Manhattan—indeed, the entire country—still seemed new, the moment before canals and railroads helped draw a grid across the American landscape.

Hit Makers: The Science of Popularity in an Age of Distraction


Derek Thompson - 2017
    Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

The Making of Milwaukee


John Gurda - 1999
    It's true that Milwaukee's German accent was unmistakable in the 1880s; it was the Beer Capital of the World; and it's the home of the steam shovels that dug the Panama Canal the engines that powered the New York City subway system, and the motorcycles that made Harley-Davidson an American legend.But the stereotypes don't begin to convey the richness of Milwaukee's past. They don't describe the five citizens killed by the state militia as they marched for the eight-hour day. The Jewish community leader who wrote The Settlement Cookbook. The Italian priest who led the local crusade for civil rights in the 1960s. The railroad promoter who bribed an entire state legislature. The Socialists who made Milwaukee the best-governed big city in America. Allis-Chalmers and Pabst Blue Ribbon. Summerfest and Irish Fest. Golda Meir. Carl Sandburg. Robin Yount.The Making of Milwaukee tells all those stories and a great many more. Well-written, superbly organized, and lavishly illustrated, it is sure to be the standard reference for many years to come.

The Poisoned City: Flint's Water and the American Urban Tragedy


Anna Clark - 2018
    Through a series of disastrous decisions, the state government had switched the city’s water to a source that corroded Flint’s aging lead pipes. Complaints about the foul-smelling water were dismissed: the residents of Flint—a largely poor African American city of about 100,000 people—were not seen as credible, even in matters of their own lives.It took 18 months of activism and a band of dogged outsiders to force the state to admit that the water was poisonous. But this was only after 12 people died and Flint's children suffered irreparable harm. The long battle for accountability and a humane response to this man-made disaster have only just begun.In the first full-length account of this epic failure, The Poisoned City recounts the gripping story of Flint’s poisoned water through the people who caused it, suffered from it, and exposed it. It is a chronicle of one town, but could also be about any American city, all made precarious by the neglect of infrastructure and the erosion of democratic decision-making. Cities like Flint are set up to fail—and for the people who live and work in them, the consequences may be mortal.A 2019 Library of Michigan Notable Books

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World


Brad Stone - 2017
    Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

How the Internet Happened: From Netscape to the iPhone


Brian McCullough - 2018
    In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.”Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.

The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World


Scott Hartley - 2017
    If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has mistakenly led the business world for decades: that techies are the real drivers of innovation.But in this brilliantly contrarian book, Hartley reveals the counterintuitive reality of business today: it's actually the fuzzies-not the techies-who are playing the key roles in developing the most creative and successful new business ideas. They are often the ones who understand the life issues that need solving and offer the best approaches for doing so. They also bring the management and communication skills that are so vital to spurring growth.Hartley looks inside some of today's most dynamic new companies, reveals breakthrough fuzzy-techie collaborations, and explores how such collaborations work to create real innovation.

Brilliant Maps for Curious Minds: 100 New Ways to See the World


Ian Wright - 2019
    And don’t miss the next book in the series, North American Maps for Curious Minds! Publisher’s note: Brilliant Maps for Curious Minds was published in the UK under the title Brilliant Maps. Which countries don’t have rivers? Which ones have North Korean embassies? Who drives on the “wrong” side of the road? How many national economies are bigger than California’s? And where can you still find lions in the wild? You’ll learn answers to these questions and many more in Brilliant Maps for Curious Minds. This one-of-a-kind atlas is packed with eye-opening analysis (Which nations have had female leaders?), whimsical insight (Where can’t you find a McDonald’s?), and surprising connections that illuminate the contours of culture, history, and politics. Each of these 100 maps will change the way you see the world—and your place in it.

Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software


Scott Rosenberg - 2007
    Along the way, we encounter black holes, turtles, snakes, dragons, axe-sharpening, and yak-shaving—and take a guided tour through the theories and methods, both brilliant and misguided, that litter the history of software development, from the famous ‘mythical man-month’ to Extreme Programming. Not just for technophiles but for anyone captivated by the drama of invention, Dreaming in Code offers a window into both the information age and the workings of the human mind.

Origins: How Earth's History Shaped Human History


Lewis Dartnell - 2019
    But how has the earth itself determined our destiny? Our planet wobbles, driving changes in climate that forced the transition from nomadism to farming. Mountainous terrain led to the development of democracy in Greece. Atmospheric circulation patterns later on shaped the progression of global exploration, colonization, and trade. Even today, voting behavior in the south-east United States ultimately follows the underlying pattern of 75 million-year-old sediments from an ancient sea. Everywhere is the deep imprint of the planetary on the human.From the cultivation of the first crops to the founding of modern states, Origins reveals the breathtaking impact of the earth beneath our feet on the shape of our human civilizations.

To Live Outside the Law: Caught by Operation Julie, Britain's Biggest Drugs Bust


Leaf Fielding - 2011
    The book opens with Leaf Fielding's arrest in a pre-dawn police raid and ends five years later with his release from jail.The narrative moves back and forth between the harsh world of prison and his previous life - from a childhood at a brutal boarding school onto undergraduate days and his LSD epiphany in the summer of love, 1967.Acid transformed him in an instant from nerdy scholar to footloose freak. His ten years of adventures in the hippie underground gave the title to this book - a quote from a Bob Dylan song - they also took him across Europe, to the Andes, to Indochina and on to the edge of the known universe. They also led inexorably to his downfall.