Tractatus Logico-Philosophicus


Ludwig Wittgenstein - 1921
    Written in short, carefully numbered paragraphs of extreme brilliance, it captured the imagination of a generation of philosophers. For Wittgenstein, logic was something we use to conquer a reality which is in itself both elusive and unobtainable. He famously summarized the book in the following words: 'What can be said at all can be said clearly; and what we cannot talk about we must pass over in silence.' David Pears and Brian McGuinness received the highest praise for their meticulous translation. The work is prefaced by Bertrand Russell's original introduction to the first English edition.

Propaganda


Edward L. Bernays - 1928
    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

Ardennes 1944: Hitler's Last Gamble


Antony Beevor - 2015
    Although his generals were doubtful of success, younger officers and NCOs were desperate to believe that their homes and families could be saved from the vengeful Red Army approaching from the east. Many were exultant at the prospect of striking back. The allies, taken by surprise, found themselves fighting two panzer armies. Belgian civilians abandoned their homes, justifiably afraid of German revenge. Panic spread even to Paris. While some American soldiers, overwhelmed by the German onslaught, fled or surrendered, others held on heroically, creating breakwaters which slowed the German advance.   The harsh winter conditions and the savagery of the battle became comparable to the Eastern Front. In fact the Ardennes became the Western Front’s counterpart to Stalingrad. There was terrible ferocity on both sides, driven by desperation and revenge, in which the normal rules of combat were breached. The Ardennes—involving more than a million men—would prove to be the battle which finally broke the back of the Wehrmacht.   In this deeply researched work, with striking insights into the major players on both sides, Antony Beevor gives us the definitive account of the Ardennes offensive which was to become the greatest battle of World War II.

The Origin of Species


Charles Darwin - 1859
    Yet The Origin of Species (1859) is also a humane and inspirational vision of ecological interrelatedness, revealing the complex mutual interdependencies between animal and plant life, climate and physical environment, and—by implication—within the human world. Written for the general reader, in a style which combines the rigour of science with the subtlety of literature, The Origin of Species remains one of the founding documents of the modern age.

Napoleon's Wars: An International History, 1803-1815


Charles J. Esdaile - 2007
    Was he a monster, driven by an endless, ruinous quest for military glory? Or a social and political visionary brought down by petty, reactionary kings of Europe? In the most definitive account to date, respected historian Charles Esdaile argues that the chief motivating factor for Napoleon was his insatiable desire for fame. More than a myth-busting portrait of Napoleon, however, this volume offers a panoramic view of the armed conflicts that spread so quickly out of revolutionary France to countries as remote as Sweden and Egypt. Napoleon's Wars seeks to answer the question, What was it that made the countries of Europe fight one another for so long and with such devastating results? Esdaile portrays the European battles as the consequence of rulers who were willing to take the immense risks of either fighting or supporting Napoleon—risks that resulted in the extinction of entire countries. This is history writing equal to its subject—grand and ambitious.