It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Find information fast in this convenient pocket-size reference guide. Easy-to-follow Charts, Tables & Illustrations. Yardage requirements. Cutting instructions. Setting Secrets. Choosing Supplies. Piecing Techniques. Number Conversions & More.

    In "GET YOUR CROCHET ON!: Hip Hats"" and Cool" "Caps," Afya presents 20 step-by-step patterns of her most popular designs for women, men, and children. Chock-full of designs that are simple enough for a beginner but stylish enough for the most seasoned crochet artist, "GET YOUR CROCHET ON! "speaks to the crocheter in all of us and includes instructions for everything from choosing the right hooks and yarn to washing and caring for the finished piece.

    Using basic crochet stitches you can create stunning, contemporary designs for home decor items and accessories. C2C projects also stitch up super-fast so if you've been put off tackling a crochet blanket because it would take too long, this is the technique for you! Author Jess Coppom has brought a really fresh take to this style of crochet with a collection of 15 modern projects all made using the C2C technique. Choose from patterns for six different afghans or blankets including a monochrome chunky throw and a beautiful Mexican style blanket. Other projects include pillows, a bathroom rug and some stunning items to wear such as a poncho, shawl and cowl. Why not make some C2C projects for yourself and then stitch up some treats for friends and family?

    Angela Walters creates the complementary finish and surface texture for each design, resulting in the perfect marriage of color and style for each of the featured 17 quilt projects.Pairing one shape with one color family in each chapter, you'll step through quilts of varying sizes, at the same time enjoying a front row seat to the creative collaboration between these mavens of style.In addition to the 17 signature Tula Pink quilt designs and 42 quilt design motifs from Angela Walters, you will also be treated to useful tips on choosing fabrics and mixing up prints and approaching the quilt process.Featuring bold illustrations and gorgeous photographs, Quilt with Tula & Angela is the comprehensive approach to intuitive color choices you've been waiting for.

    Learn the glue-basting method of English paper piecing and use it to create exciting designs. You'll enjoy relaxing handwork as you incorporate hexagons into decorative projects. Select from 52 patterns for 6" blocks Divide the shapes within the hexagon outline and discover new shapes Stitch projects ranging from a mug rug and candle mat to a bed-sized quilt

    Featuring a beautiful layout and magnificent photography, this keepsake volume features stitch pattern flowers, petal constructed flowers, cord flowers, and the extremely popular felted flowers. Some make fanciful pieces of jewelry; others can adorn handicrafts for a fabulous finishing touch. Epstein offers yarn suggestions and colors, and encourages crocheters to experiment with all the interesting choices in the market today to create breathtaking corsages and bouquets. Among the pretty garden blossoms: a calla lily, blue and purple pansies, a delicate and lacy white wedding boutonniere, complete with a pearl center; and a selection of floral corkscrews.A Selection of the Crafter’s Choice Book Club.

    Even experienced Tarot readers often find surprising insights in a reading or notice a detail in a Tarot card that had never seemed significant before. Sometimes it may even seem that Tarot cards raise more questions than they answer. Tarot Tips is a compendium of sage advice and practical Tarot wisdom from two respected teachers with decades of Tarot experience. Divided into six sections, the seventy-eight “tips” cover common questions of interest to beginning and advanced students alike, including choosing and cleansing a new deck, different interpretation systems and card combinations, clarifying the question, Tarot reading ethics, and designing your own custom Tarot spreads.

    Whether you want to get more from your DSLR or are simply looking for new creative avenues to explore, 50 Photo Projects shows you how to break out of your comfort zone and try something new.Packed with invaluable tips on how to create stunning photographs, Lee Frost provides the bright ideas that will reinvigorate your photography, from inspiration on what to photograph, to inventive projects with vintage, pinhole and toy cameras.

    You're happily knitting a sweater or a blanket and just when you think it's smooth sailing to the finish line, you realize you totally dropped a stitch or...the neck hole is too small or...who knows what! Hey, you're human; mistakes like these happen. And the more proficient a knitter you are, the more elaborate the mistakes can be. When Bad Things Happen to Good Knitters is your white "knit" in shining armor, here to rescue you...to gently guide you through exactly how to fix any knitting problem...and get your project back on track.A newly revised edition of the classic from the knitting fairy godmothers. This new, expanded, and updated edition offers you even more good advice, more tips, and more knitting solutions, particularly for more adventurous elements like color, lace, and cables. Authors Marion Edmonds and Ahza Moore, beloved by knitters all over the country, give you levelheaded advice on what to fix, how to fix it, and when you can just fudge it. With 119 years of knitting experience between them, they've seen it all and fixed it all.New for this edition...patterns!Learn how to make:Mosaic mitts Streamer scarf Lace sampler wrap Fair Isle pillow of many colors Updated cable beanie Deliberate drop-stitch scarf Did you know that 1 in 3 women either knit or crochet? Chances are, you're one of them! Now you can keep working at your craft, even take a few risks here and there with more in-depth projects. It's ok if you mess up--When Bad Things Happen to Good Knitters is here to make the boo-boos all fade away.

    Featuring more than 250 classic and contemporary stitch patterns, this updated guide includes instructions for knitters of all levels. From the basic knit and purl stitch to the seed stitch to a fanciful ladder pattern, each of the featured stitches is detailed with a color photograph and handy how-to instructions. Both new and classic yarn varieties are covered, and insider tips designed to facilitate personalization are featured throughout. For projects ranging from the simple to the ornate, this extensive catalog is brimming with stitch inspiration.

    I was sorting through yet another box of yarn that appeared as if by magic, trying to lower the square footage of wool that is all over my living room, and in frustration I yelled out "I have too much yarn!" You could hear crickets chirping in the aftermath--my daughter looked at me as if I had three heads, even the dog cocked her head and started to slink slowly away from the crazy woman. Did I really say I had too much yarn? Was I sick with fever?"

    Candice’s fresh, honest approach to design shows readers how to create rooms that are beautiful and functional, perfectly geared to what they love and how they live.With her trademark humor and sense of fun, Candice shares design secrets, smart tips, and practical advice to help readers plan and execute successful room makeovers.24 dramatic before-and-after room transformations reinvent living rooms, dining rooms, kitchens, bedrooms, basements, and more!Quick-read sidebars highlight favorite features and ideas that readers can use in their homes.

    There's something for everyone at this art expo. Whether you want to sharpen digital-imaging skills, make your own jewelry or listen to the stories behind provocative works, you're sure to find plenty to keep you busy--all included with the price of admission.Amidst a full-color feast for your eyes, you will: Discover ways to turn your art mistakes" into meaningful creationsSit in on mixed-media demonstrations, guiding you through techniques for layering, transferring, altering and moreBe introduced to the works and inspiration of 36 artists, including: Lisa Falzon, Sheri Gaynor, Claudine Hellmuth, Katie Kendrick, Deryn Mentock, Karen Michel, Ted Orland, Izabella Pierce, Richard Salley, Suzanne Simanaitis, Roben-Marie Smith, Jonathan Talbot and many more!Take on creative challenges to push your art-making into new directions Enter the "Exhibition 36" experience--your ticket to an amazing gallery of mixed-media inspiration."

    Introduction by Jesse Sheidlower; illustrations by Arnold Roth.