This new book takes place in Lockdown Three. This time Key can make Government-sanctioned expeditions out onto the streets of London (remember?). And it is there that the inaction takes place. Phone calls to his mother, promenades with his loyal friend, bubble-negotiations, sitting his fat arse down on benches, drinking mocha. Another three months of mind-freezing inertia. This time on the move. Conversations interspersed with poetry.

    Perhaps it even moved you. Now here's your chance for a fresh perspective, an opportunity to understand cheese from the bottom up.

    Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    During our journey we will explore stories from Babylon, Greece, Ireland, Ethiopia, and various other cultures to fill in the missing pieces to one of the biggest mysteries on our planet. This 2nd Edition includes 40+ hours of additional audio and video content for your enjoyment. Make sure you download a free QR code scanner for your smart phone or tablet so you can take full advantage of the features in this book.

    Charting his career pathway from auxiliary nurse and unskilled operating theatre orderly, he takes us through his progress to senior consultant surgeon and head of department. In 2015, and after blowing the whistle on a series of near misses, he reluctantly reported an avoidable death, cover-up and ongoing surgical risk-taking to the Care Quality Commission. Within months he was out of work and unemployed. Via avoidable deaths and errors, cover-ups, misuse of public funds, bullying, abuse and victimisation the author charts out in searing detail his demotion, punishments and exile from both family and NHS and the subsequent brutal legal process that followed his illegal dismissal. "Peter's love for his family and for what he does as a surgeon runs through the pages of this gripping book as he takes you on a journey to some of the darker areas of our NHS and legal system. As a society we need to face up to the appalling reality of what the NHS does to staff that speak up and how much public money it wastes fighting people that act in the public interest. Even a committed, award winning surgeon who transformed cancer services was not immune from attempts by the NHS to destroy him when he decided to stand up for patients and services. This is everyone's problem." Dr Chris Day, junior doctor and whistle-blower "As a fellow whistleblower in the same NHS Trust I recommend that everybody should read Peter's account. This is an incredibly important and unmissable portrayal of how toxic NHS management culture is harming patients and destroying the careers and lives of dedicated healthcare professionals. His bravery, dedication to his patients and commitment to exposing the truth is commendable. Read his book to learn the truth as to what is happening every day in NHS Trusts across the UK." Sue Allison, Morecambe Bay whistle-blower "Peter’s book has opened our eyes to a series of injustices that has not only destroyed his family life but revealed appalling wrong doings within the NHS. Our father was sadly a victim in a dysfunctional urological surgery department, where Peter was trying to make a difference against the odds. Our sincerest gratitude goes to a person who has tirelessly fought with passion, dignity and sheer determination against an organisation that wish to silence the honesty of a whistle-blower." Karen and Nicola Read, daughters of ‘Patient A’