Practical, comprehensive, and inspiring, this richly illustrated treasury presents invaluable workshops on beginner and expert techniques, as well as smart tips on the design process. Look no further for advice on proper gauging, altering patterns, sketching and scale-drawing, hemming, stitching sleeves, shaping the garment, sweatermaking, and more. And from beloved knitwear designer Elizabeth Zimmermann and daughter Meg Swansen: their most memorable essays and seminars ever, available again. In addition, there’s a look back at Vogue® Knitting’s history, question and answer profiles of top designers, and articles on knitting around the world. Every knitter will have to own this! A Selection of the Crafter's Choice Book Club.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Join him as he perfects, simplifies, and totally re-invents your favorite dishes in surprising, spectacular ways.   Have you ever wondered which cheese, exactly, will make the stretchiest, cheesiest mac and cheese? Or if you can make Hollandaise sauce without fear, a double boiler, or even a whisk? Or if, instead of having to choose between onion rings or French fries, you can make onion rings crusted with French fries? Tyler Florence has. These are the kinds of questions he obsesses over when he thinks about how to make cooking both easier and more exciting.   For years, while shuttling between his restaurants and TV shoots, Tyler's kept a notebook of ideas to push his own recipes out of their comfort zone. Now, for the first time in his career, he’s established a culinary lab where he can dive deep into the hows, whys, and why-nots of his cooking. He brings you Inside the Test Kitchen to see his experiments, the wins and the fails, and of course, the delicious, foolproof, and surprising recipes that come out of it.   Go from tricks to make basics brilliant—like saucing Double-Creamed Spinach with pureed spinach, or using boiling-hot brine to make a Super-Crisp Roast Chicken— to simpler ways to make the classics, like a nearly no-stir Time Saver Risotto and a Three-Minute Hollandaise, to pure reinvention, like Fronion Rings and almost-instant Modern Burger Buns.   Through these 120 recipes, Tyler invites you to question culinary sacred cows, push your skills to the next level, and make food more delicious than they would have thought possible.

    And in the closet. And anywhere else you've stashed yarn. They're friendly little monsters, and they're ready to come out and play! Popular designer Rebecca Danger presents 20 patterns for the most adorable monsters ever to climb off a pair of knitting needles. All are shown in two colorways, and most are done in two yarn weights, to help you pick the perfect yarn to suit your monster's personality.

    The perfect reference guide to needlework, Embroidery is a comprehensive guide to inspire and inform sewers of all levels. Find advice on which thread, needles, or fabrics work with which techniques, and take a look at an incredible 200 stitches — with levels of difficulty, step-by-step instructions, and ideas on where and how to use them.This practical guide covers sewing tips for dressmaking, needlepoint, and embroidery stitches, with detailed information simply presented in illustration-rich pages. With Embroidery it's easy to find exactly which stitch is right for your next sewing project.

    "The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop" is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images. Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You ll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can t. Produce stunning black-and-white images. Visit the book s companion website at TheDigitalNegativeBook.com for sample images and more!"

     Featuring 22 crocheted dolls drawn from 16 beloved novels and plays, this easy-to-follow craft book is perfect for bibliophiles and crafters of all skill levels. Literature lovers can decorate bookshelves, proclaim a love of reading, and show off crafting skills with adorable amigurumi, sweet crocheted characters that are simple to make and impossible to resist! All that's needed are a few readily available materials and beginner crochet skills, and soon you'll be hanging out with your favorite characters from classic literature. Take tea with a charming Elizabeth Bennet. Decorate the Christmas tree with a grumpy Ebenezer Scrooge. Solve mysteries with the help of a pocket-sized Sherlock Holmes. Bring Prince Hamlet to a play. And just try to keep Huck Finn out of trouble!

    Author Joanne Sharpe shows you how to create exuberant and personalized writing styles for your artwork-whether it be a journal, canvas art, or other projects that use text.After an overview of Joanne's favorite tools and surfaces, take a peek into Joanne's personal lettering journal to discover how you too can collect inspiration, hone your lettering skills, and tap into your natural creativity. Joanne then demonstrates twenty art techniques for creating a variety of lettering styles using many different tools. She provides you with fifteen basic alphabets, ranging from simple pen-and-ink renditions to increasingly elaborated texts that reference calligraphy, vintage fonts, and doodle art, among other styles. Joanne also teaches you how to turn prosaic lettering into page art itself, merging text into illustration, or ornamenting words with decorative drawings.

    Almost everything you've read about formatting pictures for Kindle is wrong. The advice offered by Kindle experts and even Amazon itself can give images that are tiny, blocky, noisy, or wildly inconsistent on different Kindles. Aaron Shepard, author of acclaimed books on both Kindle and print publishing, brings his years of experience in book design, webmastering, and photography to bear on a single question: How do you make pictures look great on the Kindle? He answers that question, while also providing beginners a basic course in picture editing. Along the way, he discusses how to keep Microsoft Word from sneakily degrading your pictures; how to adjust HTML code to show images at their best; how to make part of a picture transparent against colored backgrounds; how to boost the power of your cover image as a marketing tool; and how to create anything from children's books to photography books to poetry books within minutes with the Kindle Comic Creator. Nowhere else will you find such in-depth info on working with Kindle images. Whatever kind you're using -- photos, paintings, drawings, diagrams, tables, screenshots -- you'll find -Pictures on Kindle- an essential guide. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and -From Word to Kindle, - Amazon's #1 bestselling paid book on Kindle formatting. ///////////////////////////////////////////////// REVIEWS -Far and away the best resource I know for self publishers who plan to include photos or other graphics in their Kindle books. From tips on taking photos, through sizing, optimizing, and placing, this book wastes no space in giving you exactly the information you need. Highly recommended.- -- Joel Friedlander, TheBookDesigner.com -A detailed, comprehensive guide to getting the best out of your images on Kindle. From taking photos, to scanning, to optimizing, Aaron covers every possible step in making sure your images display well in Kindle format. In addition, he provides very useful explanations of the Kindle's image handling, for those of us who like to understand the reasons behind the steps. I for one will be adding this to my list of reference materials.- -- Jim Brown, JimandZetta.com (ebook services) ///////////////////////////////////////////////// CONTENTS Getting Started 1 PICTURE BASICS File Formats Resolution Color Mode Color Space 2 PICTURE SOURCES Photography Scanning 3 PICTURE EDITING Cleanup and Repair Cropping Contrast, Brightness, Tint Sizing Sharpening Transparency Lines and Letters 4 PICTURE HANDLING Positioning Pictures in Word Pictures in HTML Fixed Format 5 PICTURE PUBLISHING Submitting and Previewing Cover Images Production FAQ

    But photography has surely changed during these many decades. The rigs and gear of old have given way-first slowly, then all at once-to sleek miracle machines that process pixels and have made the darkroom obsolete. The casual photog puts eye to lens, sets everything on auto and captures a photograph that is . . . perfectly fine. One of LIFE's master shooters-in fact, the final in the long line of distinguished LIFE staff photographers-was Joe McNally, and he has always believed that with a little preparation and care, with a dash of enthusiasm and daring added to the equation, anyone can make a better photo-anyone can turn a "keeper" into a treasure. This was true in days of yore, and it's true in the digital age. Your marvelous new camera, fresh from its box, can indeed perform splendid feats. Joe explains in this book how to take best advantage of what it was designed to do, and also when it is wise to outthink your camera or push your camera-to go for the gold, to create that indelible family memory that you will have blown up as large as the technology will allow, and that will hang on the wall forevermore. As the storied LIFE photographer and photo editor John Loengard points out in his eloquent foreword to this volume, there are cameras and there are cameras, and they've always been able to do tricks. And then there is photography. Other guides may give you the one, two, three of producing a reasonably well exposed shot, but Joe McNally and the editors of LIFE can give you that, and then can show you how to make a picture. In a detailed, friendly, conversational, anecdotal, sometimes rollicking way, that's what they do in these pages. Prepare to click.

    Among topics covered are gauge, wool selection (including techniques for washing and felting wool), casting on, plait edging, ribbed and unribbed cuffs, and a long section on the ever-elusive thumb. Also detailed are techniques for hand-knit mitten cords, finishing, and sizing.

    Crafters dabble, collaborate, muse, and make, all in their own way and on their own timeline. For all crafts, there are established techniques to follow but wild, innumerable ways to experiment, using the basics to launch crafters to new heights. Crafter’s Devotional can aid that launch. Each day of the year is given its own focus, on which the reader will find a daily dose of craft content that inspires, instructs, and illuminates.

    But when Natalie Chanin and her Alabama Chanin and The School of Making teams began to look at needlework closely, they realized all stitches are based on geometric grid systems—and by using grids as guides, they could make learning stitches, even seemingly elaborate ones, as easy as child’s play.   In The Geometry of Hand-Sewing Chanin presents their breakthrough method, featuring illustrated instructions (for both right- and left-handed stitchers) for more than 100 stitches—from the most basic straight and chain to the more fanciful feather and herringbone; photos of both right and wrong sides; and guidelines for modifying stitches to increase one’s repertoire further. To simplify learning, the book also includes two plastic stitching cards die-cut with the grids on which every stitch in the book is based. These reusable cards can be stitched through for practicing ( just as children use lacing cards to learn to tie shoes) or used as stencils for transferring grids to fabric.

    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

    If you're short of time or need a quick gift for a birthday, keep this eBook handy - it's sure to become a lifesaver when you're in a pinch. Be sure to stock up on Lion Brand Imagine Yarn so you're always prepared to make a quick craft.Believe it or not, Lion Brand Imagine Yarn can be the sole supply for a bunch of creative projects. For instance, you can create a scarf by simply unwinding the yarn and creating a series of knots. These crafts to do with yarn are as varied as they are intricate. In this free eBook, you'll find delicate jewelry crafts, winter wearables and even a plant hanger. Decorate your home and accessorize your wardrobe, all you need is Lion Brand Imagine Yarn. Make gifts for friends and family members or create something you can keep - it's up to you. Either way, you won't get bored with this vast assortment of crafts with yarn.