. . . Wonderland inspires grins and well-what-d'ya-knows" —The New York Times Book Review From the New York Times-bestselling author of How We Got to Now and Where Good Ideas Come From, a look at the world-changing innovations we made while keeping ourselves entertained. This lushly illustrated history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.Johnson's storytelling is just as delightful as the inventions he describes, full of surprising stops along the journey from simple concepts to complex modern systems. He introduces us to the colorful innovators of leisure: the explorers, proprietors, showmen, and artists who changed the trajectory of history with their luxurious wares, exotic meals, taverns, gambling tables, and magic shows.In Wonderland, Johnson compellingly argues that observers of technological and social trends should be looking for clues in novel amusements. You'll find the future wherever people are having the most fun.

    Crease tells the stories behind ten of the greatest equations in human history. Was Nobel laureate Richard Feynman really joking when he called Maxwell's electromagnetic equations the most significant event of the nineteenth century? How did Newton's law of gravitation influence young revolutionaries? Why has Euler's formula been called "God's equation," and why did a mysterious ecoterrorist make it his calling card? What role do betrayal, insanity, and suicide play in the second law of thermodynamics?The Great Equations tells the stories of how these equations were discovered, revealing the personal struggles of their ingenious originators. From "1 + 1 = 2" to Heisenberg's uncertainty principle, Crease locates these equations in the panoramic sweep of Western history, showing how they are as integral to their time and place of creation as are great works of art.

    Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

    Now in one complete edition! Thrown Away is a post-apocalyptic survival saga that drags the reader, kicking and screaming, on a journey through a world hundreds of years after civilization fell. Long after the world has died, one man goes on a journey to save a single soul and ends up changing the lives of countless others. For Jack Avery, living among the ruins of the outer zone and scavenging to survive is not the worst of nightmares. Something haunts him far more than any hunter patrol. In one short moment, two years before, something happened that changed him. This story is about his journey through the apocalypse, but also through his own regrets and doubts. Are there second chances? Can Jack find the answer to his torment among the shattered ruins of the past? Part 1 – In a Fallen World Part 2 – Into the Junklands Part 3 – Recycled Part 4 – Reconditioned Part 5 – What Lies Below Part 6 – What Lies Ahead Part 7 – Another Man’s Gold Second series coming soon!

    You may even end up ‘smarter than Google.’ But you will not readily put down this exhilarating adventure in ideas.” — George Gilder, author of Knowledge and Power and Life After Google   Can you outsmart an economist? Steven Landsburg, acclaimed author and professor of economics, dares you to try. In this whip-smart, entertaining, and entirely unconventional economics primer, he brings together over one hundred puzzles and brain teasers that illustrate the subject’s key concepts and pitfalls. From warm-up exercises to get your brain working, to logic and probability problems, to puzzles covering more complex topics like inferences, strategy, and irrationality, Can You Outsmart an Economist? will show you how to do just that by expanding the way you think about decision making and problem solving. Let the games begin!   “Entertaining as well as edifying. Read it, expand your mind, and have fun!”— N. Gregory Mankiw, Robert M. Beren Professor of Economics, Harvard University

     The 3D Printing Handbook provides practical advice on selecting the right technology and how-to design for 3D printing, based upon first-hand experience from the industry’s leading experts. In this book: The mechanisms behind all major 3D printing technologies The benefits and limitations of each technology Decision making tools for technology selection Actionable design advice and guidelines Industry case studies from world-leading brands

    He spent two years gathering information that demonstrates this and along the way interviewed more than a hundred experts in a number of different fields. Among them were parapsychologists, medical doctors, psychologists, psychiatrists, quantum physicists, and researchers into the true nature of reality. Specific examples are presented that indicate what happens when we die, for example that memories can be formed and retained despite a subject’s brain having been shutdown and the blood drained from it. Questions such as whether or not you will be able to communicate with living loved ones after death are addressed, if it is possible to be reborn, and what might be missing from reproductive theory to explain the various phenomena indicated in the many case histories and scientific investigations presented. All of us will someday cross the border to what Shakespeare called "The undiscovered country." As long as we must make that trip, wouldn’t it be smart to find out where we are going and what to expect when we get there?

    Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Normal 0 false false false EN-US X-NONE X-NONE This access code card gives you access to all of MyPsychLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MyPsychLab with Pearson eText online with a credit card at www.mypsychlab.com. "Choice, Awareness, Responsibility" "Human Sexuality, Third Edition," helps students develop and design their own sexual philosophy. Every chapter begins with actual student questions from the author's files during nearly 20 years of teaching the human sexuality course. Throughout each chapter the questions are answered and new ones are posed--encouraging students to think critically, analyze, and apply the material in personally relevant ways. Hock takes a psychosocial approach, infused with biological foundations throughout the text. The book focuses on topics that are most critical and of greatest relevance to students' personal lives and their interactions with others, and on how these topics affect them emotionally, psychologically, and interpersonally. This student-centered approach is incorporated into the text's discussions of all areas of sexuality: psychological, social and biological (including medical issues, sexual health, sexual anatomy and sexual physiology). Sensitivity to diverse groups, not only in terms of race and ethnicity, but also in terms if sexual orientation, age, sexual knowledge, and sexual experience allows all students to feel as comfortable and open about sexual topics as possible. Teaching & Learning Experience"Personalize Learning "The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals."Improve Critical Thinking" With features like Evaluating Sexual Research and Sexuality, Ethics, and the Law "Human Sexuality "encourages students to be critical and skeptical when confronted with sexuality research and information."Engage Students " An interpersonal approach and focus on helping students develop their own sexual philosophy connects course material to their real life decisions and behaviors."Explore Research" The most up-to-date, scientific research is included."Apply Your Knowledge " opportunities like self-tests and scenario-driven questions throughout the text give students a chance to think more deeply about the content presented and help them to relate the material to their own lives."Support Instructors "- An instructor s manual, Test Bank, MyTest, PowerPoints, teaching films, and class response systems provide instructors with the ultimate supplements package. "

    These include applications drawn from important new areas of technology such as optical fibers, radome design, satellite communication, and microstrip lines. There is also added coverage of several new topics, including Hall effect, radar equation and scattering cross section, transients in transmission lines, waveguides and circular cavity resonators, wave propagation in the ionosphere, and helical antennas. New exercises, new problems, and many worked-out examples make this complex material more accessible to students.

    In the 14 billion years since, scientists have pointed their telescopes upward, peering outward in space and backward in time, developing and refining theories to explain the weird and wonderful phenomena they observed.Through these observations, we now understand concepts like the size of the universe (still expanding), the distance to the next-nearest star from earth (Alpha Centauri, 26 trillion miles) and what drives the formation of elements (nuclear fusion), planets and galaxies (gravity), and black holes (gravitational collapse). But are these cosmological questions definitively answered or is there more to discover?Oxford University astrophysicist and popular YouTube personality Dr. Becky Smethurst presents everything you need to know about the universe in 10 accessible and engaging lessons.In Space at the Speed of Light: The History of 14 Billion Years for People Short on Time, she guides you through fundamental questions, both answered and unanswered, posed by space scientists. Why does gravity matter? How do we know the big bang happened? What is dark matter? Do aliens exist? Why is the sky dark at night? If you have ever looked up at night and wondered how it all works, you will find answers - and many more questions - in this pocket-sized tour of the universe!

      Statistics are everywhere, as integral to science as they are to business, and in the popular media hundreds of times a day. In this age of big data, a basic grasp of statistical literacy is more important than ever if we want to separate the fact from the fiction, the ostentatious embellishments from the raw evidence -- and even more so if we hope to participate in the future, rather than being simple bystanders. In The Art of Statistics, world-renowned statistician David Spiegelhalter shows readers how to derive knowledge from raw data by focusing on the concepts and connections behind the math. Drawing on real world examples to introduce complex issues, he shows us how statistics can help us determine the luckiest passenger on the Titanic, whether a notorious serial killer could have been caught earlier, and if screening for ovarian cancer is beneficial. The Art of Statistics not only shows us how mathematicians have used statistical science to solve these problems -- it teaches us how we too can think like statisticians. We learn how to clarify our questions, assumptions, and expectations when approaching a problem, and -- perhaps even more importantly -- we learn how to responsibly interpret the answers we receive. Combining the incomparable insight of an expert with the playful enthusiasm of an aficionado, The Art of Statistics is the definitive guide to stats that every modern person needs.

    It covers the entire scope of mechanical metallurgy, from an understanding of the continuum description of stress and strain, through crystalline and defect mechanisms of flow and fracture, and on to a consideration of major mechanical property tests and the basic metalworking process. It has been updated throughout, SI units have been added, and end-of-chapter study questions are included.

    Over dinner one night, her mother casually mentioned Sarah had been conceived using a sperm donor. The man who’d raised Sarah wasn’t her father; in fact, she had no idea who her father was. Or who she really was. As the shock receded, Sarah put her professional skills to work and began to investigate her own existence. Thus began a ten-year journey to understand who she was – digging through hospital records, chasing leads and taking a DNA test – that finally led her to her biological origins. What she discovered along the way was shocking: hospital records routinely destroyed, trading of eggs and sperm, women dead, donors exploited, and hundreds of thousands of donor-conceived people globally who will never know who they are. But there’s one thing this industry hasn’t banked on: the children of the baby business taking on their makers.In a profoundly personal way, Brave New Humans shines a light on the global fertility business today – a booming and largely unregulated industry that takes a startlingly lax approach to huge ethical concerns, not least our fundamental human need to know who we are, and where we come from.

    In the four main sections of the book, Stein tells the stories of the mathematical thinkers who discerned some of the most fundamental aspects of our universe. From their successes and failures, delusions, and even duels, the trajectories of their innovations—and their impact on society—are traced in this fascinating narrative. Quantum mechanics, space-time, chaos theory and the workings of complex systems, and the impossibility of a "perfect" democracy are all here. Stein's book is both mind-bending and practical, as he explains the best way for a salesman to plan a trip, examines why any thought you could have is imbedded in the number π , and—perhaps most importantly—answers one of the modern world's toughest questions: why the garage can never get your car repaired on time.Friendly, entertaining, and fun, How Math Explains the World is the first book by one of California's most popular math teachers, a veteran of both "math for poets" and Princeton's Institute for Advanced Studies. And it's perfect for any reader wanting to know how math makes both science and the world tick.

    Highlights of the book include realistic problems and examples from a wide range of application areas. New to this edition are: much sharper pedagogy; an increase in the number of examples; more thorough development of the concepts; a greater range of homework problems; a greater number and variety of worked out examples; expanded coverage of dynamics modelling and Laplace transform topics; and integration of MATLAB, including many examples that are formatted in MATLAB.