Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

    Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

    One sought to discover a new planet. Another—an adventuresome female astronomer—fought to prove that science was not anathema to femininity. And a young, megalomaniacal inventor, with the tabloid press fast on his heels, sought to test his scientific bona fides and light the world through his revelations. David Baron brings to three-dimensional life these three competitors—James Craig Watson, Maria Mitchell, and Thomas Edison—and thrillingly re-creates the fierce jockeying of nineteenth-century American astronomy. With spellbinding accounts of train robberies and Indian skirmishes, the mythologized age of the last days of the Wild West comes alive as never before. A magnificent portrayal of America’s dawn as a scientific superpower, American Eclipse depicts a young nation that looked to the skies to reveal its towering ambition and expose its latent genius.

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    Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.In AI Superpowers, Kai-Fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not.  But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

    Houbolt, an unsung hero of Apollo 11 and the man who showed NASA how to put America on the moon. Without John C. Houbolt, a junior engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 17,000 miles per hour. His plan was ridiculed and considered unthinkable. But this junior engineer was irrepressible. He stood by his concept, fired off memos to executives, and argued that LOR was the only way to success. For the 50th anniversary of Apollo 11, hear the untold story of the man who helped fulfill Kennedy’s challenge to reach the moon and begin exploring the final frontier.

    But NASA's prehistory is a rarely told tale, one that is largely absent from the popular space-age literature but that gives the context behind the lunar program. America's space agency wasn't created in a vacuum; it drew together some of the best minds the non-Soviet world had to offer.From Wenher von Braun fleeing the ruins of Berlin to the Mercury program, tests of new technologies by pilots such as Neil Armstrong and, in the shadow of Sputnik, the final creation by Dwight D. Eisenhower of NASA, Breaking The Chains of Gravity tells the story of NASA's roots in an engaging and accessible way, against a backdrop of Nazism, communism, and imminent nuclear annihilation.

    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

    Perhaps the world's greatest technological achievement-and a triumph of American spirit and ingenuity-the Apollo 11 mission, and the entire Apollo program, was a mammoth undertaking involving more than 410,000 men and women dedicated to putting a man on the Moon and winning the Space Race against the Soviets.Seen through the eyes of the those who lived it, Shoot for the Moon reveals the dangers, the challenges, and the sheer determination that defined not only Apollo 11, but also the Mercury and Gemini missions that made it possible. Both sweeping and intimate, and based on exhaustive research and dozens of fresh interviews, bestselling author James Donovan's Shoot for the Moon is the definitive and thrilling account of one of humankind's most extraordinary feats of exploration.

    Michener tackles the most ambitious subject of his career: space, the last great frontier. This astounding novel brings to life the dreams and daring of countless men and women—people like Stanley Mott, the engineer whose irrepressible drive for knowledge places him at the center of the American exploration effort; Norman Grant, the war hero and U.S. senator who takes his personal battle not only to a nation, but to the heavens; Dieter Kolff, Hitler’s rocket scientist, whose specialty is a rare commodity in this new era; Randy Claggett, the astronaut who meets his destiny on a mission to the far side of the moon; and Cynthia Rhee, the reporter whose determined crusade brings their story to a breathless world.

    Nearly four decades later, as the world's oldest astronaut, his courage reveted a nation. But these two historical events only bracketed a life that covers the sweep of an extraordinary century.John Glenn's autobiography spans the seminal events of the twentieth century. It is a story that begins with his childhood in Ohio where he learned the importance of family, community, and patriotism. He took these values with him as a marine fighter pilot during World War II and into the skies over Korea, for which he would be decorated. Always a gifted flier, it was during the war that he contemplated the unlimited possibilities of aviation and its frontiers.We see the early days of NASA, where he first served as a backup pilot for astronauts Alan Shepard and Gus Grissom. In 1962 Glenn piloted the Mercury-Atlas 6 Friendship 7 spacecraft on the first manned orbital mission of the United States. Then came several years in international business, followed by a twenty-four year career as a U.S. Senator-and in 1998 a return to space for his remarkable Discover mission at the age of seventy-seven.

    Martin as source material for Game of Thrones, comes a classic book on innovation and technological change in medieval EuropeIn this account of Europe’s rise to world leadership in technology, Frances and Joseph Gies show how early modern technology and experimental science were direct outgrowths of the decisive innovations of medieval Europe, in the tools and techniques of agriculture, craft industry, metallurgy, building construction, navigation, and war. The Gieses report that many of Europe’s most important inventions—the horse harness, the stirrup, the magnetic compass, cotton and silk cultivation and manufacture, papermaking, firearms, and “Arabic” numerals—had their origins outside Europe, in China, India, and the Middle East. Europe synthesized its own innovations—the three-field system, water power in industry, the full-rigged ship, the putting-out system—into a powerful new combination of technology, economics, and politics.

    "A stunning memoir from the astronaut who spent a record-breaking year aboard the International Space Station – a candid account of his remarkable voyage, the journeys that preceded it, and his colorful formative years." Inside book cover comments.

    It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.

    In the next ten years, change will happen even faster. As Hillary Clinton's Senior Advisor for Innovation, Alec Ross travelled nearly a million miles to forty-one countries, the equivalent of two round-trips to the moon. From refugee camps in the Congo and Syrian war zones, to visiting the world's most powerful people in business and government, Ross's travels amounted to a four-year masterclass in the changing nature of innovation. In The Industries of the Future, Ross distils his observations on the forces that are changing the world. He highlights the best opportunities for progress and explains how countries thrive or sputter. Ross examines the specific fields that will most shape our economic future over the next ten years, including robotics, artificial intelligence, the commercialization of genomics, cybercrime and the impact of digital technology. Blending storytelling and economic analysis, he answers questions on how we will need to adapt. Ross gives readers a vivid and informed perspective on how sweeping global trends are affecting the ways we live, now and tomorrow.