Thisis the inside story of the geniuses,the cheats, the gurus and the hangers-on that make up the golf scene. "A joy to read. Not since Bill Bryson plotted a random route through small-town America has such a breezy idea for a book had a happier or funnier result" - Lynne Truss, The Times "Funny, beautifully observed and it tells you things about sport in general and golf in particular that nobody else had thought to pass on" - Patrick Collins, Mail on Sunday

    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    An account of what it was like to grow up a White Sox fan in a Cubs nation, this title covers the history of the organisation, from the heartbreak of 1967 and the South-Side Hit Men to the disco demolition and the magical 2005 season when they became world champions.

    Re-introduced to the Tour in 1976, Alpe d’Huez has risen to mythical status, thanks initially to a string of victories by riders from Holland, whose exploits attracted tens of thousands of their compatriots to the climb, which has become known as ‘Dutch mountain’. A snaking 13.8-kilometre ascent rising up through 21 numbered hairpins at an average gradient of 7.8%, Alpe d’Huez is the climb on which every great rider wants to win. Many of the sport’s most famous and now even infamous names have won on the Alpe, including Bernard Hinault, Joop Zoetemelk, Lucho Herrera, Marco Pantani and Lance Armstrong. As well as days of brilliance, there have controversies such as the high-speed and drug-fuelled duels of the EPO years in the 1990s and into the new millennium.  In Alpe d’Huez, veteran cycling journalist Peter Cossins reveals the triumphs, passion and despair behind the great exploits on the Alpe and discloses the untold details that have led to the mountain becoming as important to the Tour as the race is to resort at its summit. It is a tale of man and machine battling against breath-taking terrain for the ultimate prize.

    You may have tried and failed in the past to make running stick, but never the less you are determined to master it. You may tell yourself that “running is hard”, or “I’m just not a runner”, but the truth is that anybody can learn to run if they have the right approach. You will likely have many questions; “how do I build up my running distance?”, “how do I stay motivated to run?”, “how do I warm up and cool down?”. All of these and more are covered off within the pages of this book along with a step by step guide to building up your running to 60 minutes. There is more to learning how to run than just going out and seeing how far you can go three days a week. Some people will undoubtedly have success with this method, but for most beginner runners it takes a little more guidance and support to truly master the art of running. More and more beginners are deciding to take their first steps and learn how to run. Races are popping up all over the place geared towards beginner runners and it remains one of the most accessible sports around. Learning how to run should be a fun and rewarding experience in itself, not just a means to achieve a goal. Beginner’s Luck is a complete program that teaches you everything you need to build your confidence as a runner. The program itself removes the pressure of having to stick rigidly to a set rate of progress, and instead allows you to progress at your own pace. If you are a beginner runner who would like to learn how to run for up to an hour AND surprise yourself as to how easy it really is, get Beginner’s Luck and start out on your journey today.

    This book celebrates the Japanese grand masters who effectively defined the modern sport, examining the Samurai history that has shaped judo's unique sensibility.

    Here was Arnold Palmer, the workingman's hero, "sweating, chain-smoking, shirt-tail flying"; Ben Hogan, the greatest player of the fifties, a perfectionist battling twin demons of age and nerves; and, making his big-time debut, a crew-cut college kid who seemed to have the makings of a champion: twenty-year-old Jack Nicklaus.        And of course, the rest: Ken Venturi, Chi Chi Rodriguez, Doug Sanders, Gary Player, and the many other colorful characters who chased around a little white ball--and a dream.        Would Palmer win the mythical Grand Slam of golf? Could Hogan win one more major tournament? Was Nicklaus the real thing? Even more than an intimate portrait of these men and their exciting times, The Eternal Summer is also an entertaining, perceptive, and hypnotically readable exploration of professional golf in America.

    His new book, The A Swing, is his first for a decade and is an evolution of his swing theories that have successfully helped thousands of golfers globally. His tour players, whom he has coached over the years, have amassed 19 major golf championships. David has been prolific during his 30+ year career in producing books, videos, teaching aids that have inspired golfers of every level to reach their potential.The A Swing - A stands for Alternative - is a simple way to swing the club, which follows biomechanically sound, scientific principles, and only requires minimal practice. The A Swing has been thoroughly tested with a wide range of players, from tour level to beginner, junior to senior, and the results overall have been nothing short of dramatic.The A Swing is a way to develop a consistent, repetitive motion which will improve accuracy and distance, and is easy on the body. It will fix many of golf's common faults, and the book takes you through an easy, step-by-step approach. With over 200 illustrations, easy drills, and the 7-Minute Practice Plan, golfers now have the opportunity to play the way they've always dreamed of. Golf is a frustrating game, even for the top players, but the A Swing will make it easier and more fun. It could really change the way the game has been taught, which hasn't changed for years - it is not an exact method, and has leeway for individualism.David is excited that the A Swing will help golfers the world over enjoy the game more. In essence, the A Swing is a shortcut to great golf. Whatever your level of play is now, whatever your goals, however you've been struggling with the game, the A Swing could change your golfing life.

    An inside-the-dugout account, based on interviews with the key players among the Angels, Astros, Mets and Red Sox, of a remarkable season and arguably the most spectacular comeback in the history of the sport.

    . . an in-depth excavation of the murky and mysterious world of football business. Smith's candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching' Joe Short, ExpressFootball analysis has grown at the same exponential rate as the sport's popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of 'agent'. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of 'Mr Football', 'super-agent', Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands. The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon's personal rollercoaster of high-flying success to near bankruptcy, the book's over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure. The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.

    A baby boy, a few hours old, is left by his mother, wrapped in nothing but two sheets of newspaper and hidden amongst the undergrowth by a canal bank. An hour later, a late-shift postman is walking wearily home when he hears a faint cry. He finds the newspaper parcel and discovers the newborn, white-cold and whimpering, inside.After being rushed to hospital and against all odds, the baby survives. He’s baptised by the hospital chaplain as Richard.Everything feels as though it’s looking up; Richard is put into local authority care and regains his health. However, after nearly five blissful years in a rural care home filled with loving friends, it soon unfolds that his turbulent start in life is only the beginning…Based on a devastating true story, this inspirational memoir follows Richard’s traumatic birth, abusive childhood, and search for the truth.

    

    Book by Jenkins, Dan

    A cold-eyed killer who drank nothing stronger than weak tea, he fought with his bare hands, a sharpened shovel and piano wire. He was a larrikin who went by the book, unless the book was wrong. He set his own bar high and expected others to do the same.Stone Cold is the extraordinary story of one of Australia's most fearless fighters. It takes us into the jungles of New Guinea and Borneo and some of the fiercest battles of World War II. It goes to the cold heart of Korea, where Len emerged from the ranks to excel in the epic Battle of Kapyong and play a key role at the Battle of Maryang San. And it drops us into the centre of the American counterinsurgency war in Vietnam with Len's involvement in the CIA's shadowy black ops program, Phoenix.Action-packed and surprising, Stone Cold gives rich life to a warrior soldier and one of Australia's greatest diggers.

    Flavored with wild (and often ribald) anecdotes, inside stories, interviews, and never-before-told material, Going Long brings the incredible story of the maverick American Football League to life through the words of those who lived it.