This book will be your guide!Many people grope in the dark when they launch their own business. You don't have to be one of them.Bo Sanchez, millionaire missionary-businessman, and Dean Pax Lapid, professor of Entrepreneurship at the prestigious Asian Institute of Management and a “serial” entrepreneur (he builds one business a year!), will hold your hand as your business through this highly practical, “step-by-step” book.This book comes complete: it discusses the “hardware” and “software” of starting a business—the mind and the heart. You'll learn important principles that will save you from the most common pitfalls that make businesses fail...• Why your passion in NOT enough to turn your passion into profit!• The 8 Power Keys to a Truly Rich business; • Why “scarcity” is good for you as you start your business! • Why you should ALMOST NEVER compete on price...and so much more!Apply immediately what you learn as you answer the exercises in this book. Then be on your way to becoming a Truly Rich Entrepreneur!