It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

    Now streamlined and updated, the book that has literally put millions on the highway to greater accomplishment and success can show you how to have maximum impact as a speaker--every day, and in every situation that demands winning others over to your point of view.

    This growth has necessitated the addition and updating of the following topics for the third edition: digital technology, automatic detection and tracking, doppler technology, airborne radar, and target recognition. The topic coverage is one of the great strengths of the text. In addition to a thorough revision of topics, and deletion of obsolete material, the author has added end-of-chapter problems to enhance the "teachability" of this classic book in the classroom, as well as for self-study for practicing engineers.